It’s just another year, unless you look beyond the hype, identify true talent, give them real solutions, and then truly tackle the threats.

Risk Management IS Easy

And so is getting started with risk management as long as you approach it correctly! The key is not to try and identify every conceivable risk that might impact your business (there are literally too many to enumerate now and trying will drive you mad — but if you really want to try, we suggest starting with the 101 Damnations that SI chronicled for you back in 2015), but to identify what impacts would seriously hurt your business and work backwards to risks from there.

For example, if your primary revenue stream is products, what are your major product lines where a disruption would significantly hurt (and possibly even end) your business? Analyze the Bills of Material and identify what are the key components that can’t be easily sourced from a different vendor because they are proprietary and/or need a specialized manufacturing process. It doesn’t matter how much you spend on them or with the supplier, it matters how hard it would be to replace the component if it suddenly became unavailable.

Once you identify those critical components, look at

• the supplier,
• where the supplier is located,
• what critical material inputs the supplier needs to make the component, and
• how it gets the component to you.

The critical risks, that you have to monitor for, mitigate, and manage if they arise are precisely those risks that would

• shut down the supplier
• cut the supplier off from you
• cut the raw material supply to the supplier
• cut off the logistics routes you depend on

That’s it. Yes, there are more risks. Yes, they could occur. Yes, they could have a big impact on your brand and your business. But chances are that as long as you keep getting product in, selling that product, and moving it out, i.e. as long as you have assurance of supply, everything else will eventually blow over or be forgotten. Even if there is a temporary disruption in profit, it will return and the business will continue. Sensationalist media can’t keep people’s attention if it tries to sell them the same story everyday, so unless your product actually kills people, you don’t really need to worry about brand damage (unless it’s due to a lack of quality control, but you should already be ensuring that on every contract signature and critical shipment). (Plus, preventing brand damage for something out of your control is PR’s job anyway!)

If you analyze these four risks, and cross-correlate with the World Economic Forum’s Global Risk Report, you’ll see that most of the time there’s not that many risks with a reasonably significant chance of occurrence that you really need to worry about. (Except Pandemics! There’s going to be more of those as the world still isn’t ready for them and wont’ make the investment to get ready for them.)

Focus on identifying the risks around supplier and supply, and you’ll be leagues ahead of your peers.