AI: Applied Indirection Part II

In yesterday’s post we told you that many companies that were touting AI were not actually selling Artificial Intelligence or even anything remotely similar (including, but not limited to, Autonomous Intelligence, Augmented Intelligence, Assisted Intelligence, and/or Amplified Intuition) and were, in fact, using the buzz-acronym to accomplish applied indirection and sell you 90s tech in […]

AI: Applied Indirection

You read that right. AI at most companies is not Artificial Intelligence. It’s not Autonomous Intelligence, Augmented Intelligence, Assisted Intelligence, or even Amplified Intuition. In reality, it is marketers taking Green Day’s AI a little to literally (and treating everyone like an American Idiot*) and repackaging old tech with a new label. You see, most […]

Comprehensive Category Management: Are You Still Doing it Wrong?

As we said five years ago (and probably even earlier than that), spot buying individual categories at market lows or evening running reverse auctions at opportune times is NOT category management. And for that matter, neither is a strategic sourcing event that throws everything in the category into a strategic negotiation, especially if the category […]