Category Archives: Market Intelligence

If A SaaS Provider Offers You a 95% Discount …

Slam the door, lock it; close the shutters, bolt them; don’t answer the phones, and rip the cables out of the wall; turn on the frequency jamming, and throw the cell phones in the Faraday cage; close the gates to the parking lot, and man security 24 hours.

No matter what they tell you, a 95% discount from a vendor always means a combination of EXACTLY two things.

  1. the provider was trying to rip you off (because they thought they could due to their customer portfolio, surging popularity, or your lack of market SaaS pricing intelligence) and
  2. the provider is in financial difficulty

That’s it. The only unknown is the weighting between those two realities (and just how severe the financial difficulty is).

They’re NOT giving you a huge discount because they want your logo or case study.
They might want your logo and case study, but a solid provider with a solid solution who creates a good relationship can certainly get it without 95% discounts — most customers who get real ROI from a solution offered at a fair market price are happy to give you a case study for the free publicity.

They’re NOT giving you a huge discount to prove value in exchange for future purchases.
Everyone knows there’s no guarantee those will happen, even if you get the full promised value of the solution. You might have no use for their other solutions. You might never need any additional seats.

And any other reason they can come up with is also a lie.

Unless the company is run by a bunch of cons where their entire business ethos is charge as much as you can for as long as you can until the market realizes how much they are being ripped off (and then the cons skip town), the only reason a company will offer that level of discount is because they are desperate to get a sale on the books because, if they don’t, someone is losing their job in the best case or the company is going bankrupt in the worst case. Either way, that’s not a vendor you want to be putting your faith in. You want honest companies who price based on actual costs with a fair markup and who are financially stable — not dishonest companies who price based on how much they think they can scam you while being on the verge of bankruptcy.

And never kid yourself that it’s worth the risk because all the company needs is a few deals and a right-size on its pricing because a company losing money can’t stay in business — and any piece of enterprise software fairly priced at 1M will cost the company offering it at least half of that sale price to adequately support. You need to keep two things in mind

  1. cloud compute costs are real and significant and, thanks to Gen-AI that is over-straining global compute infrastructure, rising year-over-year
  2. the development talent needed to maintain and secure your solution (and despite claims, Gen-AI can’t do either, especially since it typically makes your solution less secure) is not cheap either

So if you intend to have 10,000 users hitting the app daily and doing at least one compute-intensive task (and LLM queries are compute-intensive, at least 20X as compute intensive as a classic Google or Lucene search, and possibly 200X depending on what’s being asked), your provider’s cloud costs will be in the six figures — which means the 95% discount isn’t even covering their hosting costs and they are digging themselves into a deeper grave just by signing you!

Your SaaS Vendor Should be TRUSTworthy … But They Shouldn’t Have to Tell You!

In fact, I’d argue it’s a red flag if they do. But let’s backup.

A trustworthy vendor is one that

1) Clients Trust

2) Clients’ Third Parties Trust

3) Suppliers and Partners Trust

4) Third Party Analysts and Consultancies Trust

… and all of these will imply trust in their recommendations and reviews, even if they don’t explicitly say it.

Digging in.

1) They treat you like a client from the first interaction.

The first interaction asks about your needs, not just what you are looking for.

They tailor the demo to your business and categories.

They answer your questions openly and honestly, don’t deflect from features they don’t have today, give you real timelines, and offer workarounds until they deliver.

Once you sign, they guide you through implementation and change management, work beside you to train you, and always respond beyond SLA requirements.

They don’t just focus on immediate results, but on ensuring you level up and could continue to get results without them. They act like a partner.

2) They treat your suppliers and partners like clients too.

They’re always there to help, they make it easier for the supplier than their competitors, and prove their value to the point the suppliers want to use them too.

3) They’re fair to their suppliers and partners. They pay on time. They work with them. They take blame when it’s their fault and not the supplier’s or partner’s … who like working with them more than other companies.

4) Analysts and consultancies happily recommend them even when they’re not (paying to be) on the Map or a preferred partner. Sometimes when they aren’t even the most appropriate solution just because their customers are so much happier.

It becomes so obvious that you don’t even have to ask the question (and you know that if you did, almost every client, supplier, and partner would say they trusted them).

Remember this because
1) if you start seeing too many posts on how a certain company is one you can trust or
2) you have to ask if you can trust the company
you probably can’t!

Companies generally start pushing “trust” when a major competitor does something particularly untrustworthy that becomes public, third party surveys paint them as trustworthy, or they need a new angle to boost sales.

Plus, f you need to ask, something is setting off your internal alarms and you won’t trust them until you figure out what that is (and they’re not going to tell you).

Either way, play it safe and look elsewhere.

You may still get burned (and I have the scars to prove it), because sh!t happens, boards make changes, investors get ruthless, and world class pathological liars could still slip through the cracks and fool everyone for years, but you decrease your chances of being burned significantly by just looking for vendors who continually do the right thing (instead of just saying they do).

Tired of All the Fake AI Experts?

Want to know how to weed them out and make them go away?

Just ask them to define these terms, off the top of their head, on the spot, without looking anything up, using any tools, or accessing any network connected devices (and definitely no Gen-AI LLM access):

  • computability
  • decidability
  • NP-completeness
  • optimization, inc. local optimization vs. global optimization
  • clustering, with at least 3 different examples
  • curve fitting
  • fourier transform
  • neural network
  • deep neural network
  • transformer
  • ontology
  • semantic analysis
  • sentiment analysis
  • boolean logic and theory of logical variables
  • automated reasoning

and they don’t define every single term mathematically precise, then tell them to f*ck 0ff because they don’t know a damn thing!

Gen-X is the Smartest Generation!

There’s been quite a few posts lately on how Gen-X is going the way of the Dodo bird because they aren’t adopting Gen-AI (fast enough).

Frankly, I’m quite sick of them.

Not one of these posters has taken the time to stop and think that maybe instead of wasting all of their time pushing the Gen-AI propaganda, that maybe they should have instead been asking what Gen-X knows that the rest of the world doesn’t?

Then they’d already have the answers! It’s not not about adaptation (or their perception that we can’t adapt). We can still adapt, although, we will admit that it takes longer, hurts more, and may require stronger beverages than we needed in our youth.

The thing about Gen-X vs the generations that came later is that, having lived through the end of the cold war, multiple epidemics, multiple recessions, more generations of technology than you can name, and way more bullsh!t than anyone should have to endure in a lifetime, we’ve had to acquire a wisdom that is sorely lacking in the generations that follow us (just to endure).

As a result of this, we embrace what works and makes our lives easier overall. We don’t take one step forward to take two steps back and we definitely don’t use tech that introduces more problems or uncertainty than it removes.

Those of us who studied the REAL underpinnings of REAL ML, AR, Semantic Tech, measurable NNs, etc. know that there are places where AI works well, works ok, doesn’t work at all, and actually makes things worse! We don’t use it where it doesn’t make sense and we don’t want tech where the confidence is unknown! It’s that simple. We know that Gen-AI, which is usually synonymous with LLMs, has fundamental flaws at its core. We know, as a result of that, it can never be fully trusted and only works reasonably well in constrained scenarios, with guardrails, where it is trained on focussed data sets.

And we most definitely know that AI Employees Aren’t Real, and that this is pure marketing BS. We also know that “AI Systems” never learn (they aren’t intelligent), they just continuously evolve. We even know some AI systems can evolve beyond us, but that’s irrelevant until we can trust them. We know you simply can’t trust Gen-AI on its own (even LeCun knows that), and most providers haven’t created hybrid systems with guardrails yet!

However, we also know that with modern computing power and available data that “classic” machine learning, semantic technology, (deep) neural networks, and other AI solutions now work better than ever and will most happily use those solutions that we wanted to use a decade ago when computing power was still too expensive and data still too limited.

In short, old dogs can still learn new tricks, but these old dogs have also learned a thing or two from the cats. Mainly, that you shouldn’t learn new tricks unless there are treats for doing so, and even then, the treats better be worth it! Young dogs might have excess energy to waste chasing their own tails, but we don’t. However, in exchange for that energy we gained wisdom. And we’re going to use it!

It’s Not Outcomes. It’s Capability.

And that’s why outcomes is a dirty word! (Part I and Part II)

More specifically, it’s about capability, knowledge, the ability to be self-sufficient, and continual improvement.

Our rant focussed on the fact that the entire point of “outcome”-based pricing was to not only lure you away from more affordable products and services (especially if you were willing to do just a little bit more yourself), but take away your self-sufficiency, capability, and even knowledge and ensure your entire existence slowly became 100% dependent on the vendor for key processes. That you’d have no choice but to keep using them because you lost the capability to take the function back in-house. That you’d be the next mark in the grift that keeps on taking.

A big problem with “outcomes”, and another reason that it is a dirty word, is that it’s always focussed on “metrics” that have an impact on “the bottom line” today in a manner that the C-Suite can see on the balance sheet. Since the point of a business is to make profit, all of the “outcome”-pricing vendors argue that it’s the right approach.

While you should get “results”, that’s not the only thing you should be measuring, and it should not be the focus of your measurements. Because when you focus only on “results”, the focus is whatever gets you the best results, and, more exactly, what gets you the best results TODAY. That means you will make decisions that will jeopardize the potential for mid, and definitely long, term results in exchange for better results today that will please the client, your boss, the C-Suite, and/or the shareholders.

A great example of the danger of “outcome”-focus is classic sourcing — and the introduction of e-auctions (which are surging again because people forget the long-term impacts of auction over-use) that kicked our space off!

When awards are reduced to lowest price, and the volumes are large enough that a few contracts can sustain a struggling supplier, especially in tough economic times, suppliers will often sacrifice almost all of their margin just to get an award. This results in a great, immediate, win for the buyer, who can show a huge savings on the balance sheet, but it’s actually a huge risk. If the supplier sacrifices too much margin and costs rise too quickly, their viability is at risk. If they unexpectedly go out of business, the buyer has to find new supply quickly, and if the market becomes tight, this could skyrocket costs or even result in costly stock-outs or, even worse, production line shutdowns. The savings not only disappear over night, but costs increase. And even if the supplier doesn’t go bankrupt, when you go back to market, after a few years, if inflation was low, you might save 1% to 2%, but typically the best case scenario is you find someone who can match the price. However, what typically happens is that the price increases, sometimes by a lot! Why? Because the focus was on getting the best price now, versus coming up with a plan to ensure prices, or at least production costs, continued to decrease over time. Instead of looking for a supplier who would continually invest in better technology, renewable materials and energy, process improvement, etc. to keep costs down, you look for a supplier who’ll cut every corner they can to get a good price now. If you do a strategic engagement and find the first type of supplier, and enter into a long term contract where they know they can continue to invest in improvement, they’ll likely come back with a solution, and a contract, that guarantees a continual cost decrease year-over-year. This would actually benefit you more because not only you would you be able to claim an “outcome” every single year, but you know you have a supplier you can count on to deliver! (And you won’t have to explain the cost increase next time you go to market.)

In order to be a successful business, you don’t have to just profit this year, but you have to profit next year, and the year after that, and the year after that, and so on.

What this really means is that you need to be:

  • instituting processes that will allow you to not only be more efficient, but get more efficient (with experience) over time,
  • implementing supporting technologies that help you continually increase efficiency, including automation solutions that requires less and less exception management
  • increasing your knowledge and capability, so you can always make the best decisions, use the best solutions, and know when a third party can be more efficient or more cost effective (because it’s either a part-time position that’s not worth the hire internally or a function that’s not core to your business and you’d rather it be managed externally until such time as it makes sense to reclaim the function)
  • identifying metrics that focus on capturing process improvement, increasing capabilities, capturing knowledge (for future generations of HUMAN employees), and that result in improvement year-over-year

and NOT focussing on destructive one-time outcomes (that will hurt you later, and possibly a lot more than you realize).