In fact, it can quadruple your ROI from a major suite.
Not long ago, Stephany Lapierre posted that your team may only be realizing <50% of the ROI from your Ariba or Coupa investment, to which, of course, my response was:
50% of value on average? WOW!
Let’s break some things down.
A suite will typically cost 4X a leaner mid-market offering which is often enough even for an enterprise just starting it’s Best in Class journey (that will take at least 8 years, as per Hackett group research in the 2000s).
Moreover, even if the enterprise can make full use of the suite it buys for 4X, at least 80% of the “opportunity” comes from just having a good process, technology, baseline capability and automation behind it. That says you’re paying 4X to squeeze an additional 20% worth of opportunity in the best case.
On average, it takes 2 to 3 years to implement a suite (on a 3 to 5 year deal). So maybe you’re seeing an average of 66% functionality over the contract duration.
As Stephany pointed out, bad data leads to
- increased supplier discovery and management times
- invoice processing delays and errors
- increased risk and decreased performance insight
As well as an
- inability to take advantage of advanced (spend) analytics
- inability to build detailed optimization models
- decreased accuracy in cost modelling and market prediction
This is even more problematic! Why? These are the only technologies found to deliver year-over-year 10%+ savings! (This is where the extra value a suite can offer comes from, but only with good data. Otherwise, at most half of the opportunity will be realized.)
Thus, one can argue an average organization is only getting 66% of 25% of 80% of its investment against peers (based on 2/3rd functionality, the 4X suite cost, and the baseline savings available from a basic mid-market application that instills good process and cost intelligence) and 50% of 20% (as it is able to take advantage of at most half of the advanced functionality offered by the suite due to poor and incomplete data). In other words, at the end of the day, we’d argue an average company is only realizing 23% of the potential value from an opportunity perspective!
However, as one should rightly point out, the true value of a suite is not the value you get on the base, it’s the ROI on that extra spend that allows for 20% more opportunity than a customer can get from lesser peer ProcureTech solutions.
For example, let’s say you are a company with 1B of spend with a 100M opportunity.
If tackling 20M of that opportunity requires advanced analytics, optimization, and extensive end-to-end data, it’s likely that you’ll never see that with an average mid-market solution with limited analytics, no optimization, and only baseline transactional data. If the company paid an extra 1.5M over 3 years for this enhanced functionality, then the ROI on that is 13X, which is definitely worth it.
Moreover, if the suite supports the creation of enhanced automations, you could get more throughput per employee and realize the base 80M with half or one quarter of the workforce, which would lead to a lowering of the HR budget that more than covers the baseline cost.
However, ALL of this requires great data, advanced capability, and the in-house knowledge to use both. This is only the case in the market leaders. As a result, we’d argue that the majority of clients are only realizing about 25% of the suite’s potential — when sometimes the only thing standing in their way of realizing the rest is good data.