In a comment to a recent post over on Linked in, Mr. Buckingham asked Do you think that data driven decisions are clearly the correct thing to do, but that they tend to maintain the status quo and can be restrictive to innovation?

I couldn’t leave this one alone and responded that:

“They only maintain the status quo IF the data collected and constraints created are limited to those that support the status quo … which, sadly, they usually are …

As the Sourcing Optimization Grand Master Paul Martyn recently pointed out — the real context never gets mentioned, stakeholders just add “necessary” constraints, costs, and weightings that they know will heavily favour the incumbent

And as the Sourcing Simplifier Garry Mansell regularly points out, organizations fail because they only include the best lagging indicators in board presentations to ensure they can keep doing the same old, same old

But if you instead collect [only] external data on the market, and not internal data that supports the status quo, the tendency will be to focus heavily on innovation and change.

Data is the way to go, but it has to be evenly distributed across internal and external so you can get the full picture.”

Seemed like this is something that should be elaborated on.

For example, let’s say Procurement is trying to gauge the effectiveness of their category sourcing in a key category. They could demonstrate this through internal or external metrics. Internally they could show the average price per unit decreased year-over-year by a significant percentage. Externally, they could retrieve the average market price for the primary products and show they are paying less. If they only ever use one of these metrics, and it stays good, as Mr. Buckingham notes, it maintains the status quo, even if it shouldn’t. In order to truly gauge effectiveness it has to, at the very least, measure both. Just reducing costs doesn’t mean you are getting the best price, and just beating the market doesn’t either. In some categories, market quotes / GPO rates / etc. are never the best price, which is dependent on what you actually need, who, and where, you are getting it from.

Digging deeper, if the specs are over engineered, you restrict to a suppliers in a certain geography, or only deal with incumbents, you’re not getting the best price. So you not only need to take internal and external measures and benchmarks, but ensure you are taking the right internal and external measures and benchmarks.

And then, if there are hidden costs (from increased risk, revised shipping / order lead times, quality reductions, etc.), take this into account as well. (Which is why you need strategic sourcing decision optimization with what-if scenarios, as we’ve been telling you for the past 20 years.)

Only when you identify the right data and collect the right data can you make the right decision, which might reinforce the status quo, might tell you do do something completely different, or tell you to split your bets and do both!

The reality is, you should always make data-driven decisions, but you can only do so if you are collecting the right data for your needs.