I’m going to miss the Supply Chain Management Review. Ever since Doug Smock left Purchasing, I’ve regarded it as the best publication in the space. It’s delivered solid content month after month and year after year. While I’ll be the first to admit that there were probably too many publications competing in what is still a small space, and that Reed probably owned more than it could make profitable, it’s unfortunate that it chose to shut them all down when it might have been more logical to shut all but one down and see if a more streamlined operation could be profitable.

But what’s done is done. However, there’s no reason that the voices who made SCMR great have to be silenced. I’m sure many are already looking for new channels and venues to get their message out. And while some have already found a new home — including Robert A. Rudzki, (former) author of the SCMR Transformation Leadership Blog and (co-)author of Straight to the Bottom Line and Beat the Odds, who will become a regular contributor here on Sourcing Innovation starting in June, I know that, unfortunately, some have not.

And since I don’t want their voices silenced, even for a short time, I’m extending the following offer to all of the former writers and bloggers of the Supply Chain Management Review:

If you regularly wrote for, or submitted content to, the SCMR, you are more than welcome to submit guest posts to Sourcing Innovation while you search for your new home. And if you had a blog on SCMR, you are free to become a regular contributor to Sourcing Innovation for as long as you like. Like the SCMR, Sourcing Innovation is all about great content and reader education. I’d be thrilled to have you!

Purchasing Magazine and the Supply Chain Management Review are DEAD, GONE, OUT OF BUSINESS.

Whether you are a reader or a solution provider who was counting on these sites, you are NOT out of options like Sourcing Innovation. Sourcing Innovation will continue to do what it’s been doing since day one — publishing a high quality, content-rich (twice-daily) blog seven days a week, three hundred and sixty five days a year.

So if you’re a reader, stick around. Sourcing Innovation will continue to give you insight to set you right. And if you’re a solution provider, check out last week’s post to find out what Sourcing Innovation can do for you to help you get your message out. Sourcing Innovation has been growing month over month since its inception, and reaches up to:

• 15,000 unique visitors a month, making
• 50,000 unique visits, that view
• 250,000 unique pages, that constitute
• 15 GB of pure text (equivalent to over 50 copies of the Encyclopaedia Britannica)

Sourcing Innovation may have already published over 1.25 Million words in its brief 4-year existence, but it’s just getting started. Because, dear reader, it’s all about you.

Your favorite Reed Business Information Publication may be gone, but you have options — much better ones. Unlike tired old-media publications and web sites, Sourcing Innovation is going strong and growing month over month. Sourcing Innovation attracts up to 15,000 unique pairs of eyeballs every month, who make approximately 50,000 unique visits that access about 250,000 pages. That’s equivalent to the entire Encyclopedia Britannica being downloaded over 50 times, every month.

While Sourcing Innovation may not offer every service the publications offered, it offers quite a few, and I’d argue that some are better. Here are just a handful of offerings that you can take advantage of:

VISIBILITY: Blog Sponsorships and Resource Site Sponsorships

Every visitor sees your logo on every page they load. For a low monthly fee, this can generate 250,000 impressions … and studies have shown that impressions are much more valuable than click-throughs, and enormously better than rotating banner ads that are completely ignored by readers.

THOUGHT LEADERSHIP: Illuminations and Inspirations

You can sponsor a Sourcing Innovation Illumination, SI’s flagship publication designed to educate, inform, and illuminate the market on important problems and solutions. Unlike the productions of many analyst firms, it goes beyond arbitrary metrics and dives into the real issues and challenges that a buyer has to understand before he or she will consider buying your solution. Also, at 7-12 pages, it’s deep enough to convey meaning, but not so long that it isn’t an easy read.

And starting in May, Sourcing Innovation will be launching Inspirations, shorter, more focused white papers that will zero in on problems and solutions within each of the primary focus areas covered by SI. At 3-7 pages, they’ll make good quick-hit introductions to important topics and issues for the busy C-suite executive or on-the-fence prospect.

LEAD GENERATION: New White Paper Library

Sourcing Innovation will be launching a white paper library where you can distribute your white papers on a cost-per-download or cost-per-lead basis.

In addition, SI will be maintaining its joint label and private label writing services which can generate a custom white paper for you that you can use in your lead-generation efforts.

EVENT PROMOTION: Event Advertisements on SI

As described in the FAQ, Sourcing Innovation would be pleased to advertise your event with a logo on the side-bar and a landing page of your choice. Advertised events are also included in the weekly “New and Upcoming Events” post on the blog.

Additional information on these, and other, services can be found in the FAQ.

For more information, contact us using the contact information in the FAQ.