So prepare for a massive onslaught of posts by companies large and small, from far and wide, that will lavish heaps of praise on their female (identifying) employees and all the hard work they do … and then prepare to hear absolutely nothing about how great these female employees are for the next year!
Right now, there is a lot of pushback in the US against DEI, and rightfully so since the whole point of DEI — equal opportunity and equity in treatment of all individuals from an employment perspective (future, present, and past) — has been replaced with objective outcome measures that result in the first person who checks the right mix of race-religion-gender (identifying) boxes being hired, and not the first person who qualifies for the job, which not only results in poorer organizational performance but resentment and backlash when qualified candidates are discriminated against because they don’t check certain boxes (and this includes discrimination against more qualified female applicants who would be rejected in place of a disabled male Asian Zoroastrian because that checks 3 boxes on the DEI bingo card).
But there isn’t nearly as much pushback against virtue signalling for accepted causes, or, even worse, basic decency. And this is a shame, because
* you don’t recognize your female employees by publicly lavishing praise on them one day a year and then completely ignoring them the other 364 days,
* you don’t respect your female employees by paying them less than their male counterparts because “that’s just how it works”, and
* you definitely don’t honour your female employees by claiming they aren’t suitable for C-Suite positions because they want more family time or you expect them to take a career break to raise the next generation.
Instead
* you recognize your female employees by acknowleding them when they do something significant — no one wants lip service,
* you respect your female employees by paying them as much as you’d pay a man for the same job — especially when these female employees are probably more qualified, and
* you honour your female employees by recognizing that they are probably more capable of a C-Suite job than you are! (Remember, they regularly juggle work life and family management — which typically includes their work schedule, their partner’s schedule, and the schedules of 2 to 3 active kids — when you struggle to schedule your own meetings and make your tee time.)
In other words, if all you are going to do is annual virtue signalling, please don’t. It’s disrespectful and I personally can’t wait for the day the next #metoo movement in the corporate world calls out this hypocrisy.
Last year I penned a long post after IWD asking what you are doing TODAY to help women. Of course there were NO RESPONSES from any of the companies in our space who did multiple women’s day posts and ads, and in the next month where I scrolled LinkedIn feeds daily for at least 15 minutes looking to see if any of these same corporate feeds recognized a female employee, I came across three posts from three companies doing so — compared to the well over 100 posts from over 100 companies claiming to celebrate women on IWD.
I think our resident unwoke/uncancellable anti-virtue signalling crusader Jason Busch needs to take up this cause too! True equality for all! (And no lip service!)
