And now the UK is a low-cost country too.

Well, not really. But you can now run call centers at parity in the UK when compared to the costs associated with running a third party call center in India. As per this recent article over in Global Services on how a UK company reverts outsourced work from costly India, New Call Telecom is opening a new call center in Burnley, England (a borough of Lancashire) because operational costs are on par with what they’d pay in Mumbai and New Delhi. Furthermore, since the average handling time of a call in the UK is 25% less, they will cut headcount costs as well. And the headcount they do hire will be “sticky”, unlike the Indian employees who leave for lunch and don’t come back when the call center across the street makes them a better offer.

So, now that it’s cheaper to open new call centers in the US and the UK, and now that Indian companies are hiring American citizens on American soil to fulfill the outsourcing contracts granted to them by American companies, is there really any reason to go to India? Maybe. But it is still getting more expensive by the day and will never offer home-soil advantages, especially in services.

Now, there is the problem that, because many companies outsourced all of their services, they no longer know how to even run a call center, but there is a solution for that. Insource some Indian experts to do it for you. And if you insource to Arkansas and set up some cameras, you can have the next great reality series. While NBC airs Outsourced, about ex-pat Americans shipped off to India to run call centers, FX will be airing Insourced about the life of an Indian call-center manager, who never left the country, who is shipped off to live with some hillbillies in the Ozarks.