Learn from FedEx and UPS and Avoid Package Fail This Year: Part II

In yesterday’s post, we noted that 2013 retail saw a massive package fail with packages being delivered two weeks or later than expected. The situation was so bad that, as reported in The Washington Post, Amazon, UPS offer refunds for Christmas delivery problems.

We also asked what really happened, and how can all carriers learn. In our attempt to answer this, we noted that Jim Tompkins penned a good piece over on in the Tompkins International Blog on Realism and Final Delivery for Holiday 2013 where he noted that there were five really big factors that were going to impact final delivery and yet UPS and FedEx still failed to be realistic, practical, or pragmatic in communicating their failure to deliver on their promises for holiday 2013, even though both UPS and FedEx should have predicted all of the factors.

So how can carriers fix the mess they helped create? According to Jim, carriers need to do a better job at three things:

  1. peak planning
  2. contingency planning
  3. communications


And he’s right, especially where communications are involved (as the big shipping companies should have known by December 21, after being storm-stayed for 2 days, that they were in crisis and should have communicated that fact), but planning alone won’t be enough as next year could again bring the situation where the number of packages in the network overloads the entire capacity of the network.

So what do UPS, FedEx, and other carriers have to take away from this to avoid major package and delivery fails this year?

  • plan for peak
    At some point, unless you’re (on the road to be) going out of business, you’re going to hit peak capacity. Plan for it. Be sure you can operate at peak efficiency during this time.
  • plan for disruption
    Be it weather, strike, or some other unplanned natural or man-made catastrophe, you’re going to experience a major disruption — and, thanks to Murphy’s Law, it is going to occur at the worst possible time. Have contingency plans in place.
  • plan for partners
    Not only will the disruption strike at the worst possible time, but it will result in your load exceeding your peak capacity. At this point, you have two options — accept that some deliveries will be late (and some customers will be really upset and possibly leave you for your competition) or offload some of the load to a partner with whom you have a bi-lateral contingency agreement. For example, if UPS and FedEx would have planned ahead, they could have offloaded a large number of packages to traditional 3PLs and local delivery services who were both under-capacity and looking for work. In order to take advantage of peak season, retailers need their goods on the shelves by black friday. So, the carriers that deliver to retailers will have likely made their last delivery by mid-December. There’s no reason that they can’t be used as the long-haul carriers from DC to DC, which was a big part of UPS and FedEx’s problem. Plus, most local delivery services, that often make their living couriering documents and local office supplies, are probably not going to be that busy by mid-December when office managers and legal departments start going on vacation. They could pick up from a local DC and act as additional delivery staff — they just need a hand-held scanner. Similarly, when traditional carriers hit peak capacity in November and have problems making delivery times due to weather or equipment failures, excess could be offloaded to FedEx and UPS which often only hit peak capacity during the big retail rush.

Murphy’s law, with a little help from Mother Nature’s black swan, will insure that any carrier that does a reasonable job of running their business will hit peak, will get disrupted, and then will not have the capacity to recover without help — especially if the retailers do not do anything to dispel the myth that waiting until the last minute to shop online is a good idea. So plan for this, and line up some help as part of your disaster-relief contingency plan. Then maybe you won’t end up with a tractor trailer of egg on your face. Just a thought.

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>