Category Archives: Guest Author

How Supply Chain and Fulfillment Services Improve Your Brand

Today’s guest post is from Jesse Langley, a blogger and self-professed internet geek who writes mostly about education technology, education reform, job searching, and all things internet, including business logistics. Today’s post discusses The Opportunity of Order Fulfillment and gets to the heart of Fifth Gear’s recent white-paper on “Branding Beyond the Sale”.

The connection between supply chains and fulfillment services along with branding success is becoming more popular and evident. Once considered only necessary “back office” cost centres, both functions are now held in high esteem as effective branding mechanisms.

Supply chain management attracts different definitions in diverse companies and industries. However, regardless of the definition in your company, there is a growing regard for supply chain gurus and efficiency. Observers who favour this position proudly point to Tim Cook, who was selected as CEO of Apple after Steve Jobs had to step down because of his terminal illness. Cook’s career at IBM and Compaq established him as one of the leading supply chain management talents in the U.S.

The sleek, strategic integration of related functions within a business or multiple companies that are components in the full supply chain reinforces and strengthens your brand as no amount of expensive advertising campaigns can. Managing your supply chains efficiently and in a customer-focused manner establishes your brand as one deserving of customers’ trust and loyalty.

Quality fulfillment services accomplish the same brand enhancement goal, often more effectively. The explosion of e-commerce has catapulted high qualify order fulfillment services to the forefront of brand awareness and trust. Effective order fulfillment, when used properly, can accentuate the natural customer anticipation while awaiting the arrival of treasured items ordered via the Internet or from catalogs.

When you employ professional fulfillment services, that customer anticipation can morph into joy and new levels of trust in your company to deliver on its promises. While the popular phrase in force is “engaging” your customers to “care” about your products, services and company, this result is valuable, but only the start. Using superior fulfillment services can go far beyond simple engagement. These services create a level of trust in your products that every company, large and small, wants more than any other result.

Think of the brick-and-mortar retailers that have achieved this goal, e.g., Nordstrom. Unlike most other retailers, they need not spend valuable time on drastic sales, price cutting or specials that drop below desired price-points, they are so trusted that they can price their quality products to ensure profitability. Nordstrom has historically concentrated on quality and customer-oriented fulfillment services to create a loyalty that transcends classic “what have you done for me lately” customer attitudes.

Take advantage of order fulfillment services to harness their power to establish and fortify your brand. Pay close attention to your supply chains, though, as even the best order fulfillment company cannot package and deliver your product on time and as agreed if they lack the inventory they need.

You need to create a high-performing integration of products that customers want, at prices they are happy to pay, employ an efficient supply chain to ensure product availability, and use outstanding fulfillment services to deliver products to your customers when you promise them. Do not cut corners on talent, product or fulfillment costs. You may have a wonderful uptick in initial sales, but suffer the fate of much of your competition, fighting to entice these same customers to buy more products in the future.

Trusted companies have world-class products, outstanding customer service and quality products. Accomplishing these objectives allow you to proudly trumpet your brand, create loyal customers and continue to increase revenue and profits.


Thanks, Jesse.

CBTM #7: Succession Planning – Where the Present Meets the Future


Today’s guest post is from Dalip Raheja of The MPower Group, who declared that Strategic Sourcing is Dead last year and who has returned to give us one of his alternatives.

I’m sure you expect us to say this but it’s worth repeating: Succession Planning has to be part of an overall Competency Based Talent Management (“CBTM”) strategy. We start with the basic premise of Succession Planning which is ensuring that you have sufficient qualified bench strength for key roles in the future. This means that you need to know what your key roles are and the competencies you need so you can determine if you have qualified candidates. By the way, those competencies need to be defined for the future, not today. All of this requires a CBTM strategy to ensure that you have managed the significant risk of not having the right talent when you need it. To further illustrate this point, your Succession Planning process will need to be tightly integrated with your recruiting process to ensure that the right types of competencies are being used to select potential candidates.

If you truly believe that your people are at least one of your critical assets, then why would you not manage your risk of replacing those critical assets, especially when these assets can walk away at will and there really is no expected life of that asset for you to plan around? It would seem to me that the risk of replacing these assets is far greater than any other asset in your organization? Yet we continue to absorb that risk without any mitigation plan? And this is not a risk that you should pass on to your HR partners to manage on your behalf. You should lead this just as you would your overall CBTM strategy and actively use your HR partners as consultants. Please do manage your expectations in dealing with your HR department as most of them are not geared up for this kind of work yet. You actually will be leading them in some cases and become the test bed, and leader, for the rest of the company

Successful Succession Planning necessarily starts with an understanding of what your future competency needs are for key roles and then designs a strategy that encompasses both an internal and external sourcing process. While some of the “high potential” programs do an adequate job of at least identifying some of the replacement candidates, even fewer have a pro-active process in place for their success. “High potentials” cannot be a replacement for a Succession Planning strategy within the context of CBTM. A comprehensive understanding of your company’s long term business strategy is critical to knowing what your future competency needs are going to be. If your company is going to be much more active in the global market than it is today, then your Succession Planning strategy of replacing Joe, who is your most critical employee today with Joe’s competencies, will expose you to significant risk. And if those competencies are not present in your organization, then you will have to start developing them internally and acquire them externally to manage your overall risk.

Let me try and conclude the conversation with some quick summary thoughts on a very complex issue. Succession Planning:

  • must be part of an overall CBTM strategy – the core of this process and the first step is a competency model for the future that is tightly integrated with your company’s long term strategy
  • must be approached as the management of a significant risk of a critical asset and therefore must be sponsored at the highest levels and directly led by you, not HR
  • cannot be replaced by a “high potential” program
  • must incorporate both internal and external sourcing strategies
  • is not a periodic event but an integrated, pro-active, ongoing process
  • has a retention programs as a key component

A successful Succession Plan as part of an overall CBTM strategy is key to sustainable value creation. It will also position you as an innovative leader in your company and position your organization as adding value beyond the confines of a narrow functional definition. Your organization will also be looked at as a leadership factory where other executives come to pluck the best candidates to seed their organizations.

If you are interested in getting involved or would like to follow this topic further, here are a series of critical activities coming up:

  • Release of the results of the Executive Forum we just facilitated at the IACCM Global Forum for Contracting & Commercial Excellence on Talent Management.
  • A major research project to not identify the problem one more time but to identify Next Practices to solve the problems.
  • A webinar with IACCM on CBTM.
  • A White Paper to focus on Next Practices in CBTM.

Please contact Crystal Jones at crystalj <at> thempowergroup <dot> com for more information.

CBTM #3: Help!!! Recruiting Next Practices Needed!


Today’s guest post is from Anne Kohler of The MPower Group, co-founder and COO.

We have been hearing about Sourcing / Supply Chain organizations which are looking for up to 400 people. How does any company find themselves in a situation where they need that many people all at once? I guess one could blame an ill managed recruiting function but I suspect that the entire Talent Management program (if there is one?) is broken. As noted in our last post, Talent Management has five phases, all of which must be integrated and treated individually and collectively as a system in order to be effective. We advocate that a talent management program MUST be competency based (“CBTM”) to be sustainable and must cover ALL phases of an employee’s journey through a company. In addition, each of these phases must be supported by:

  • A clear understanding of the role the Sourcing / Supply Chain organization will play for the company
  • A definition of the Intended Consequences the Sourcing / Supply Chain function is trying to achieve for its customers / internal business partners
  • Clear goals and objectives for the group which are tied back to corporate goals
  • A clearly defined competency model to support the defined role, intended consequences and goals of the organization

Let’s begin with the first phase which is Recruiting. Keep in mind that having a strong recruiting function is absolutely useless unless you can retain and grow the talent you bring in. This is why CBTM MUST be viewed as a system. Any weak link in that system can find your best people returning to the job market out of frustration. Think about a high potential that is told they are an asset of the organization only to find themselves in a position where they are given little to no training or development, no clear goals or metrics, no career development support or no clear path for advancement. Some asset!! How long do you think that “high potential” is going to stick around? Keep in mind, bringing new people into an organization can be a VERY expensive proposition if they end up leaving in a short time. For recruiting to yield a positive return on investment, the other phases of CBTM must be in place to ensure employee retention.

Some organizations are constantly trying to “find” the right people. In many cases this is because:

  • they didn’t define the right requirements (competencies) up front
  • the defined requirements were not tied back to actual needs
  • they did a poor job marketing (selling) the position and / or the company
  • they found the right people but couldn’t keep them
  • the screening process was conducted by individuals that did not have subject matter expertise (HR perhaps)
  • candidates were not a good culture fit for the company

Constantly trying to find the right people is expensive, as is on-boarding and training new hires. Here are a few Next Practice tips to strengthen your recruiting practices:

  • Understand the role you are expecting your Sourcing / Supply Chain organization to play — Tactical executor? Strategic business partner? Change agent? The role (whatever it is) will determine the competencies required and those MUST be defined
  • Clearly defined requirements that are tied to customer needs / intended consequences and are supported by required competencies
  • A marketing plan that allows you to present your company in the best way to attract the best candidates
  • A screening process that ensures the right functional and cultural fit
  • A rotational program for new hires that may be high potentials but who do not yet know where they fit
  • A process that closely matches candidate competencies with the open position — putting a high-powered Sourcing professional in a tactical buying position will do nothing but frustrate everyone involved (and vice versa) and cause the employee to leave
  • An on-boarding process that gets the new hire off to a strong start
  • Ensuring the other phases of CBTM are in place and being utilized

If you are interested in getting involved or would like to follow this topic further, here are a series of critical activities coming up:

  • Release of the results of the Executive Forum we just facilitated at the IACCM Global Forum for Contracting & Commercial Excellence on Talent Management.
  • A major research project to not identify the problem one more time but to identify Next Practices to solve the problems.
  • A webinar with IACCM on CBTM.
  • A White Paper to focus on Next Practices in CBTM.

Please contact Crystal Jones at crystalj <at> thempowergroup <dot> com for more information.

CBTM #2: Our People Are Our Key Asset


Today’s guest post is from Dalip Raheja of The MPower Group, who declared that Strategic Sourcing is Dead last year, and who has returned to stir up a new hornet’s nest.

Our people are our key asset! How many times have you seen this on the walls of major corporations? If this is true, then should we be applying some sort of asset maximization strategy to this key asset? I would assume that any expenses (training, coaching, recruiting, etc.) associated with maximizing this key asset have a very high priority and are one of the last items cut from budgets? By the way, how much of your capital dollars are you allocating to this asset? To truly embrace this thinking, you have to adopt a mental model of viewing your organization as a consulting company whose only value producing assets are the employees. In our last post, we laid out the case for Talent Management. In this post, we will address Competency Based Talent Management (“CBTM”) and then talk about some of the key issues in developing and executing a CBTM strategy.

The first step is determining the Intended Consequences (“IC”) of your Sourcing/Supply Chain organization. These ICs need to be directly derived from, and tied to, the overall corporate objectives and strategy of the company. Are you an organization measured by the year-over-year price savings that you get from your supply base while reducing lead time and improving quality? Or are you an organization that is measured by the impact you have in reducing sales cycles, increasing margins on existing deals, and streamlining the time to market of new product introductions? Think of this as defining the market you are trying to serve as a consulting company. Are you aspiring to impact tactical and operational Value Drivers or are you also looking to directly impact the overall corporate goals and strategy and therefore be a direct part of the elusive CEO’s agenda? That will help you determine the required characteristics of the asset base you will need to deliver on the Intended Consequences. This role definition then becomes the foundation for your desired competency model. From there, it’s on to determining where you are today, the gaps between where you are today and where you need to be, and then making sure that you have an asset maximization strategy in place that is funded for the next 3-5 years to close the gaps. Voila! All done! Obviously it’s a bit more complicated than that and we will be happy to share a very detailed model and an approach to getting it done. Here are a number of challenges that you should be aware of:

  • Commit only when you can deliver to expectations.
    CBTM will raise the expectations of the employees so make sure you are ready to launch and deliver.
  • Designing the solution is only a start.
    Focus on the adoption issues and invest as much in them as in solution design, if not more.
  • Competencies are applied skill and knowledge towards the Intended Consequences.
    The focus has to be on demonstrated application whether you are recruiting or promoting.
  • Shortage of talent is a symptom, not a cause.
    Apply systems thinking to the entire life cycle of Talent Management (recruiting, training/development, performance evaluation, career development and succession planning). Otherwise, you will always be recruiting.
  • Hold your direct reports accountable for success of CBTM.
    Ensure it’s in their goal sheets in a meaningful way.
  • It’s not a tactic — it’s a strategy.
    Account for appropriate time for the strategy.
  • Think asset portfolio maximization.

In our upcoming posts we will address some of the Next Practices associated with each of the five phases in the Competency Based Talent Management life cycle.

If you are interested in getting involved or would like to follow this topic further, here are a series of critical activities coming up:

  • Release of the results of the Executive Forum we just facilitated at the IACCM Global Forum for Contracting & Commercial Excellence on Talent Management.
  • A major research project to not identify the problem one more time but to identify Next Practices to solve the problems.
  • A webinar with IACCM on CBTM.
  • A White Paper to focus on Next Practices in CBTM.

Please contact Crystal Jones at crystalj <at> thempowergroup <dot> com for more information.

CBTM #1: The Difficulty of Finding Qualified Supply Management Candidates


Today’s guest post is from Dalip Raheja of The MPower Group, who declared that Strategic Sourcing is Dead last year, and who has returned to stir up a new hornet’s nest.

“Difficulty of Finding Qualified Supply Management Candidates” is the headline of a major research project by CAPS Research. I am glad that they are bringing renewed attention to this issue. My problem is that if you go back in the history of our profession, this issue has been in the top three issues of EVERY poll, research, think tank pronouncement, conference, etc. for close to two decades! My history goes back over three decades in the world of Supply Chain and I can remember in the early 90’s when this started to become a critical issue. And yet, here we are gathering insight yet again. We started this conversation by first defining who YOU are. Clearly not a scientific analysis but close enough for government work. We then drew some insights from the profile that was created.

Let me take the liberty of using the title to develop my call to action. Let’s start with DIFFICULTY. The question we need to ask ourselves is why are we dealing with difficulty? Clearly we are facing difficulty as a result of whatever we did or more importantly did not do in the past. We have never identified talent as a top priority in our organizations. And before you quickly pull out your strategic presentation to point to the slides, my first question will be to ask for a history of your training investment over the last five years. In fact, take a look at your total investment over the last five years in supporting your Talent strategy and compare it to other investments that your corporation has made. I bet it is nowhere close!!! How does your new hire program fare under that scrutiny? Has it been increasing over the last five years? Is the leadership in your Supply Chain organization specifically measured AND incented on the maximization of Talent? Are your people specifically measured AND incented on acquiring new competencies (not skills, not training . . . . . more on that later)? These are but some of the things that would explain the inclusion of the word DIFFICULTY in the research. At our last NPX conference and a recent Gartner event, numbers like 50, 100, 200, and 400 were being tossed as the current need of some major Global corporations in their Supply Chain organizations. I will let you digest those numbers for now and we will come back to them later. By the way, once you decide to invest in your Talent, there is an incredible amount of lead time that is required to make that happen. Those companies that are looking to hire 50 to 400 new people should have started 12 to 18 months ago.

If you are still defining FINDING as developing a job description and handing it off to your HR rep and waiting for the candidates to roll in … good luck! You need to step back and understand what your real needs are in terms of competencies for the roles that you are looking to fill. Because FINDING is also a function of what you define as QUALIFIED. You then need to develop an aggressive, comprehensive approach to attract and retain the right candidates. And unless you have thought your way through that entire life cycle, you will never resolve the issue. Let me illustrate with an actual case study. We were asked by the CFO of a major bank to help figure out why they were not able to attract any candidates to even show up at the campus job fairs for their New Hire program. We helped them realize that their brand name was not enough to attract candidates anymore. The real issues were that the prospects did not know what they wanted to do in banking yet and did not want to commit so early in their life. We redesigned the entire New Hire program to include structured six month rotations for the 1st two years (and their selections would be considered), a leadership member assigned as a formal mentor (and feedback provided by mentored to CFO on mentoring), internal job fairs by senior executives of various organizations in the bank, a “friend” assigned from the previous rotation “class”, formal group meetings where the entire “class” would get together to provide feedback, etc. And then we redesigned their marketing strategy (yes, you need to have a marketing strategy!). They had lines forming up at the campus job fairs!

As I mentioned in the last paragraph, ALL of these issues are intertwined and tied together (but I’m jumping ahead of myself). For example, if your definition of QUALIFIED does not really match your needs, you will always have DIFFICULTY FINDING candidates. The definition of QUALIFIED has to be based on the real needs of your “clients”. One of the constructs that has proven very powerful as an image that we use with our clients is to think of your organization as a consulting company. You would quickly realize that your ONLY asset that delivers value to your clients is your organizational competency and talent. Therefore, you must match your competencies to the needs of your clients, both for today and tomorrow. Otherwise, you will always be FINDING because developing organizational competency has a significant lead time.

Case in point: We just had a conversation with the CIO of a Fortune 20 client leading to the conclusion that his organizational competency was geared towards new solutions that his group had been rolling out very successfully. His problem was that his clients had not yet “adopted” the solutions yet … meaning that they had not been fully deployed. The Intended Consequences of the clients had not yet been realized. What he quickly realized was that he needed to immediately develop significant deployment competencies. Think of it as surveying your market to understand what their needs are going to be so that you can ensure that you have the right organizational competencies to deliver the value when your clients need it. Ideally, you should be a step ahead.

Finally, what do you define as a SUPPLY MANAGEMENT CANDIDATE? I guess we first need to decide what Supply Management is. Because if your definition is focused on the Supply Base and managing costs and lead times and someone else is looking at the entire value conversion process, then your SUPPLY MANAGEMENT CANDIDATE is going to look rather different from your competitor. If you think the role of Supply Management is to run an efficient process to ensure lowest cost, then you are probably not looking for candidates who can look upstream and downstream and start maximizing the entire system as opposed to the tail of the dog (supply base). If you think that Supply Management is all about the process of defining requirements and negotiating contracts, then you are probably don’t want candidates with all those so called soft skills (collaboration, teams, problem solving, etc.). Now you can see why we seem to have DIFFICULTY FINDING QUALIFIED SUPPLY MANAGEMENT CANDIDATES.

Stay tuned for our next post where we discuss Competency Based Talent Management (CBTM) as a platform for solving some of the issues we have raised here. If you are interested in getting involved or would like to follow this topic further, here are a series of critical activities coming up:

  • Release of the results of the Executive Forum we just facilitated at the IACCM Global Forum for Contracting & Commercial Excellence on Talent Management.
  • A major research project to not identify the problem one more time but to identify Next Practices to solve the problems.
  • A webinar with IACCM on CBTM.
  • A White Paper to focus on Next Practices in CBTM.

Please contact Crystal Jones at crystalj <at> thempowergroup <dot> com for more information.