Category Archives: Sourcing Innovation

Quantifying Quality in Lean Sourcing Initiatives

Today I’d like to welcome guest contributor Lisa Reisman, the Managing Director of Aptium Global, a direct materials advisory sourcing advisory firm. Lisa Reisman, now the CEO of MetalMiner, can be reached by email at lreisman<at>metalminer<dot>com.

I’m sure that a good number of readers of this blog are familiar with the basic concepts of lean manufacturing, which is all about eliminating waste and removing any steps in a process for which a customer would not explicitly pay for. But even more readers of this blog are schooled in the art of strategic sourcing.

Lean Sourcing blends both lean and strategic sourcing. In our view, the result is total enterprise cost reduction, as opposed to line item or category cost reduction which typically does not include many operational and quality factors that add costs outside of procurement. If you aren’t measuring quality from your supply base, you aren’t practicing Lean Sourcing.

Many organizations use supplier scorecards — but few really establish baselines of performance from their incumbent suppliers. The reason incumbent suppliers typically win “bids or ebids” is because buying organizations think they have a good handle on quality. Or, they choose to deploy the “I’d rather work with the devil I know vs. the devil I don’t.” But if you don’t measure, you don’t know. And if you don’t know, you have no idea if your current vendors are your lowest total cost suppliers.

From a Lean Sourcing perspective, at a minimum, companies should deploy a scorecard which measures the following: Material Acceptability (NPT’s — Non Conforming Product Tickets Issued), Quantity/Purchase Order Reliability, Timeliness, CAR Response time (Corrective Action Request), and Packaging. These metrics certainly cover the basics. But the question becomes: how do companies use this data to weight suppliers when making award decisions?

Many companies use the scorecard for on-going quality assurance and certainly as a means for addressing potential problem issues. But few create a linkage of supplier quality and performance as a factor into sourcing decisions. True, most sourcing platforms take into consideration quality elements (e.g. most platforms allow the buyer to “weight” quality performance parameters). In the real world, however, many of these methods end up being quite qualitative and in some cases, arbitrary. Let’s face the facts — buyers like to use their incumbent suppliers not only because they have a relationship with them but because they feel their operations folks are content and/or pleased with the quality levels received from their current suppliers.

But let’s take a look at this in a little more detail. Automotive companies rely heavily on PPM (or Parts Per Million) or DPMO (Defective Parts per Million Opportunities) data. By examining a year’s worth (or more) of supplier scorecards which measure NPT’s (above) a sourcing professional can assign a sigma value or DPMO value to any incumbent supplier. A six sigma supplier would be supplying parts at a rate of <3.4 DPMO, or less than 3.4 defects per million parts received.

The truth is that while many companies claim their suppliers are “six sigma”, when one really tracks the data over a 12 month period, in reality PPM numbers are actually much higher. In the case of low cost country sourcing, it is not uncommon to receive a couple of defective parts per shipment (and there aren’t too many parts that are shipping at the rate of over 1,000,000 pieces per shipment!) These defects can begin to add substantial cost quite quickly. More sophisticated organizations have conducted activity based costing analyses to quantify the cost of poor quality from every step within the production process. Of course an error caught earlier in the process (e.g. during incoming inspection) is a lot cheaper to correct than identifying an error caught later in the process say after production (e.g. when the part would likely need to be re-made).

In our view, manufacturing organizations of all sizes can better incorporate quality into the sourcing process. As a foundation, we recommend:

    1. Implementing supplier score-cards, and at a minimum, tracking every shipment using the 5 metrics discussed above. If you have been using supplier scorecards already, assign a sigma value or a DPMP/PPM number to all of your suppliers to understand your baseline.
    2. Communicating to your supply base your quality intentions. For example, if you are in the automotive industry, you are probably being told by your OEM customers that you need to be shipping 0 ppm parts. Hold your supply base accountable to the same standards.
    3. When deploying sourcing initiatives, look at your largest categories by dollars and by quality and focus Lean Sourcing efforts on those categories where your cost of quality has eroded organizational cost savings on a total cost basis.

If you want to dig further into the concept of Lean Sourcing and how it can reduce your total enterprise costs, let me refer you to a whitepaper that I co-wrote on the subject that is available for free download on the Aptium Global Site.

Sourcing 2007: Part I

Back in my 12 Days of X-Mas series, on the Eight Day of X-Mas in particular, I gave you two of my predictions for 2007 and two of my anti-predictions for 2007. Shortly after, David Bush posted his “Predictions for 2007” over on e-Sourcing Forum [WayBackMachine].

I then thought it would be a great idea if all of the bloggers jotted down their predictions for 2007, so I decided that if they would, I would “moderate” and make sure that no blog entry was overlooked and that everyone had a common place to discuss and debate, if they so desired. Today, two more great posts on sourcing and procurement predictions for 2007 went up and now I bring you the Sourcing 2007 Series, Part I.

Predictions from:

  • eSourcing Forum’s David Bush
  • Supply Excellence’s [WayBackMachine] Tim Minahan
  • The Purchasing Certification Blog’s (now the Certitrek NLPA blog) Charles Dominick

The comment feature works, so feel free to share your thoughts! (As long as they are fair, honest, and do not contain any personal attacks, of course.) As more posts go up, I’ll be sure to alert you.

Measuring Innovation

One of the results of the Boston Consulting Group’s “Innovation 2006” survey and report that determined that 72% of executives consider innovation a top-three strategic priority was that only 52% of the respondents considered their company’s innovation capabilities to be superior to that of their competitors. This is probably correlated with the fact that only half of the respondents said their companies use metrics to assess the performance of their innovation processes. After all, how can you judge what you can’t measure? (Furthermore, Boston Consulting Group found that among companies that do use metrics, most use only a handful.)

This could be because many companies find it difficult to manage the innovation-to-cash process. There are ways to do this, and one methodology, as provided by the report, is the cash curve of an innovation (which depicts the cumulative cash investments and returns for an innovation over time). The information that goes into the curve isn’t perfect, but it does bring out the many implicit choices, assumptions, and decisions that management teams make out in the open and fosters discussion. Furthermore, it forces you to collect and maintain data, which is necessary for the development of metrics.

What metrics should you use? The Boston Consulting Group also produced a companion report, “Measuring Innovation 2006”, that provides some insight. According to the report, the three metrics that the executives considered most valuable were time-to-market, new product sales, and return-on-investment, but these are only good for measuring the end result, not the intermediate artifacts of the process.

Fortunately, the report also provides you with other possibilities that you can use. Breaking innovation down into inputs refined by a process that produces outputs, the report suggests the following metrics.

For Inputs:

  • Financial resources committed
  • People and Utilization
  • The number of ideas generated and expected payback for each
  • Key capabilities

For Processes:

  • Resources extended per individual project and on-average
  • Cycle times for the entire process and specific parts
  • The number of ideas moving from one stage to the next
  • The difference between the initial expected value of an idea and the actual realized value

For Outputs:

  • The number of new products or services launched
  • Incremental gains in revenues and profits
  • Cannibalization of existing product sales by new products
  • The ROI of your innovation activities

In other words, you have options beyond the basics, and you should use some of them. The report indicates that the ideal number of metrics across all three elements of innovation is between 8 and 12, and I would bet that 9 would be a sufficient starting point. As for what metrics you choose, it’s really not that important. What gets measured, gets improved – and more importantly – understood. As time goes on you can adjust the metrics based on your experience if need be, but the sooner you start trying to measure your innovation efforts, the sooner you will see them improving. The right metrics are important in the long run, but in the short term, it’s about getting there – and without effort, you probably won’t get there at all.

Achieving Innovation Part II

Yesterday we listed ten characteristics of innovative companies. These were:

  • Innovative Business Model
  • Continuous Investment in Innovation
  • Skillful Blend of Design and Technology
  • Steady launch of “paradigm shifting” products
  • Lengthy track record of successful innovation
  • Institutionalized Capabilities
  • Ongoing and successful expansion into new areas
  • Speed
  • Products that allow “lock-in”
  • Staying Power

Now we are going to discuss each of these in turn.

Innovative Business Model

Not everyone can be a Google. And even if you could, would you want to? Yes, Google looks very good now – but do you remember Netscape? They were the most innovative company around in the internet space with a new business model, and look at where they are now. It’s hard to succeed on the foundations of an entirely new business model and maintain that success – and at any given time, there can only be a few successful companies operating on an entirely new model.

That being said, without innovation, you’re not going to survive. So we’ll look at Toyota and 3M – more traditional companies in more traditional markets – and see that the innovation in the business model is the focus on the continual development and launch of innovative products for an innovation hungry marketplace – you don’t need a completely new business model, but your business model needs to be based on innovation.

Continuous Investment in Innovation

All of these companies invest significantly in R&D. Without a significant R&D investment, your potential for reward is limited. The reality is that innovation takes smart people – and in today’s economy – it takes lots of them as few products can be designed without a broad interdisciplinary team where each individual member has deep (PhD) knowledge in a relevant area and each area is covered by more than one person. (It’s hard to make progress in a vacuum, which is why the best research is usually produced by research groups, be they academic, industrial, or joint, with multiple experts in the common research area.) In other words, you’ll need a good team that is educated, experienced, and capable, and they’ll need tools and resources to support their research. It’s not cheap in the short term, but when you look at the payoffs the top five companies have achieved on their innovation investments, it’s a pittance in the long run.

Skillful Blend of Design and Technology

Good products are user friendly and appealing. Why else would someone shell out $400 for an iPod when other manufacturers offered high-end MP3 players with the same storage and sound quality for half the price? Make sure you include usability experts in your interdisciplinary team and that hardware, software, and marketing all work on, and off of, the same specifications.

Steady launch of “paradigm shifting” products

Innovative companies are always innovating – and always launching new products. This includes better versions of existing products as well as new products. It doesn’t even have to be a totally new product, just a product that is new-to-you and enhanced to add value that wasn’t there before to the market-place. If you need help managing your innovation, look to invention-on-demand, a modification of the TRIZ problem solving methodology.

Lengthy track record of successful innovation

Innovative companies have a good track record. Launch the right product at the right time with the right features and interface, and the market will come to you if it is bundled with the right message at the appropriate cost point, provided it is a quality product. The last factor is key. To build a track record, your products must be high quality. They must be easy to use and do what they are advertised.

Institutionalized Capabilities

Innovation is institutionalized in market-leaders, as well as knowledge and processes. You should use technology to help you manage the process. In particular, you should employ PLM (Product Lifecycle Management) and Innovation Management technologies. (Some examples of innovation management technology can be found in my post Innovation Matters.)

Ongoing and successful expansion into new areas

Innovators are never complacent about their position in the market. They are constantly looking to not only improve it, but to expand into other related markets, and, occasionally, to create a new market (based on a new breakthrough). Always be on the look-out for new opportunities and enhance your marketing capabilities to break into new markets when the time is right.

Speed

Innovators are fast. Their cycle time is usually half that of the industry average. They work in unison to take a product from conception to completion as efficiently as possible. There is no political infighting or unnecessary roadblocks. There is one team with one goal. When a milestone is reached, the product simply moves on to the next one. Schedules are accelerated when time permits and, more importantly, they are lengthened if required to achieve the desired level of quality. After all, the sooner an issue is addressed, the less impact it has to the overall cycle time.

Products that allow “lock-in”

Innovators develop easy-to-use products suitable for the mass-market at a price point that allows majority adoption and usage around common standards. This gives them the ability to effectively lock-up a significant portion of the marketplace, which they can continue to support and sell to with newer, better products in the future.

Staying Power

Innovators are in it for the long haul. That’s what gives them their staying power. They realize that innovation is not a quick-fix or a one-shot endeavor. It is a continual process.

Achieving Innovation Part I

Yesterday we discussed the results of the Boston Consulting Group’s  “Innovation 2006” survey and report that determined that not only do 72% of executives consider innovation a top-three strategic priority, but that innovative companies outperform the Global S&P 1200 median by 300 basis points with annualized increased profit margins of 3 percentage points higher.

We also discussed the top three commonalities of innovative companies as evidenced by the report:

  1. Innovative Culture
  2. Deep Customer Understanding and Focus
  3. Market Focused

and how these were all people-focused. Innovative companies focus on their employees, customers, and the people in the market they operate in. They are run by innovative leaders who run an innovative culture that promotes creativity, learning, research, and development.

However, as we indicated, this is only the start. As I pointed out in my Purchasing Innovation Series on e-Sourcing Forum [WayBackMachine], innovation is not easy to manage, or to measure. Furthermore, it requires appropriate process and technology support.

For some additional insight here, we are also going to focus on the other characteristics of the five most innovative companies identified by the report:

  1. Apple Computer
  2. Google
  3. 3M
  4. Toyota Motor
  5. Microsoft

The characteristics displayed by these companies include:

  • Innovative Business Model
  • Continuous Investment in Innovation
  • Skillful Blend of Design and Technology
  • Steady launch of “paradigm shifting” products
  • Lengthy track record of successful innovation
  • Institutionalized Capabilities
  • Ongoing and successful expansion into new areas
  • Speed
  • Products that allow “lock-in”
  • Staying Power

Tomorrow we’ll discuss each of these in turn to uncover some “secrets to success” that you can use to become more innovative.