Category Archives: Talent

Your Job Advertisement Actually Attracted a Good Candidate – Now What?

Unemployment may be approaching a long-term high, but in some sectors, including supply chain, we’re still in a major talent crunch because of the lack of appropriate skilled resources while the need for those skilled resources is still rising. That’s why, if you’re lucky enough to attract an application from a good candidate, you have to make sure you keep their attention. But how do you do that?

SI would recommend you start by writing a grateful acknowledgement of their application with a request to promptly schedule an initial call, at their convenience (within reason — either within your normal operating hours or at times you can guarantee availability). The focus of the call should be on selling your company and position to them, not on them selling themselves to you. Once you have verified that they are who they say they are and a real candidate (and not a placement form pushing a stretched resume of a junior resource at you), it’s time to explain why they want to work for you. This should involve a discussion of:

  • a day in the life in the role
    and a no holds barred discussion of the good, the bad, and the ugly and how you hope they can help you improve the role (and not just put another coat of lipstick on the pig)
  • the stakeholders they will be interacting with
    and how they fit into the organizational structure
  • the corporate culture
    and why it really is a great place to work, even with its beauty marks
  • the commitment to employees
    with a focus on the training and personal development options available to employees
  • the decision making processes
    in terms of selecting the new hire and executing the role
  • the goals for the role
    and what will be expected of the successful candidate in the first 30, 90, 360 days

However, be very careful to:

  • manage expectations
    Do not oversell the role, the culture, or the benefits. If the offer is more than fair, the benefits will sell themselves. If you are sincerely happy in your role, convey that, and if you click with the candidate, a soft sell will sell the culture. And any talented resource knows that every role has an interesting side and a boring side. It’s what you do to minimize the boredom that counts.
  • not throw money around
    If you offer too much money, a smart candidate will suspect something is up. If the role has a market value of approximately 125, and you’re offering 195 as a base, they’re going to wonder if you’re a bad place to work (and have to bribe people), dumb (and unaware of true market rates), or wasteful (and running out of rope as a result). While top talent wants to be paid well, they understand fiscal responsibility (as that’s their job) and will happily work for the high-end of market average with a good bonus structure, that should be performance based and unlimited.
  • get too personal
    While talent wants to feel like they will be able to communicate and work with you and other employees comfortably and productively, they other expect an air of professionalism on the job and know that there’s a time for work and a time for play.

So, What Might a Good Job Advertisement Look Like?

A good advertisement is very job specific, but as per yesterday’s post on how you have to start with a good advertisement if you want to attract talent because carbon-copy blah-blah-blah indicates you have a talent management problem. In this post, we’ll give you a sample job advertisement that is much better than the carbon-copy blah-blah-blah referenced in last Friday’s post. The advertisement is in italics. For a comparison, we include the carbon-copy blah-blah-blah in code font. While this advertisement is not perfect in any aspect, it does illustrate some of the concepts outlined in yesterday’s post.


Senior Technology Sourcing Manager


Here’s an exciting opportunity for an experienced sourcing manager or CTO in the technology domain to join ABC Bank in its downtown Manhattan (New York) location in a permanent role. The successful candidate will enjoy a base salary of up to 200K, which will be augmented by an uncapped performance-based bonus (using our corporate cost reduction and avoidance formula), a first-rate health plan, 401K matching, gym membership, and an annual training allowance.

Here's a superb opportunity for an experienced sourcing manager within the hardware and software domains looking to join a top tier investment bank. This is a permanent position based out of New York City that will pay a base salary of 150K plus a competitive bonus and benefits package.


The Senior Technology Sourcing manager will be responsible for all hardware and software buys and leases, corporate data centers, application hosting, and shared sourcing initiatives. In addition to negotiating favourable awards that benefit the company and the stakeholders, the successful candidate will be responsible for supplier relationship management and development initiatives. Our company is planning to transition from multiple discrete data centers that host its different divisions to a small number of data centers that will support our entire global operation in a shared infrastructure setup. One of your first tasks will be to manage the sourcing of our service provider and the multi-year, eight-figure outsourcing contract that will result. This is a challenge worthy of a superstar.


In this role you will manage Hardware and Shared Infrastructure Software sourcing initiatives, support the post contract supplier management of critical suppliers, and liaise with the legal department to ensure favourable commercial terms. In addition you will constantly interact with senior management to relay critical information about vendor relations and contracts. This is an excellent opportunity for a qualified candidate who has had strategic sourcing experience looking to manage a high visibility, multi-million dollar project for a leading investment bank.


This is a Senior position and we expect that successful candidates will have 10 years of combined experience, with at least 3 in a technology sourcing or CTO role, and either experience in, or considerable exposure or education in finance and financial services. A Bachelor’s degree is preferred, but candidates with equivalent experience and an ISM CPSM or equivalent certification will be considered.

In order to be considered for this position, you must have worked as a hardware and software sourcing manager on a global scale within the financial services industry for several years.


ABC Bank is top-tier international investment bank that is in the Fortune 500 in the US and the Global 1000. ABC encourages a culture of open communication, teamwork, and innovation and believes its results, and not hours, location, or overtime that counts. Employees can work flex hours and telecommute when needed, and take advantage of leading processes and tools to get results. Each sourcing manager is given access to a complete sourcing suite that includes an analysis engine, an optimization engine, and an end-to-end negotiation and contract management engine to make the sourcing process as smooth and efficient as possible.

A top tier investment bank.

Complete information on the role, our company, and our culture can be found on our corporate website, www.abcbank.com. The corporate job ID is 647862, and the complete description can be used by searching for this job ID in the careers portal. Applications can be submitted on our site, e-mailed to career-647862@abcbank.com, or faxed to 866 555 5555. If you have any questions, you can e-mail questions-647862@abcbank.com, speak to one of our HR professionals in an on-line chat between 9 and 5 ET, Monday to Friday, by way of the career chat feature in the careers portal, or call 888 555 5555. If no one is available to take your call, leave a voice mail and we will get back to you within 1 business day. All applications will be acknowledged when received, and all applicants who apply by the closing date of August 31, 2011 will be notified of whether or not they were selected for an interview by September 15, 2011. Those candidates selected for an interview will be contacted within one week of notification to set up a time. ABC Bank appreciates your interest and hopes we can exceed your expectations.

E-mail careers@recruiter.com

Unlike the carbon-copy blah-blah-blah, this advertisement is specific, focussed on the role, educationally and experientially defined, clear on corporate culture and benefit information, and complete in contact information. It could use some work, but considering the doctor banged it out in 30 minutes, it’s not bad. And it makes a point. It’s not hard to write a good job advertisement if you want to. So if you really want talent, you’ll do it.

If You Want to Attract Talent, Start with a Good Advertisement

As per SI’s blog on Friday that noted that you have a talent management problem if your job advertisement reads like carbon copy blah-blah-blah, if you want to attract talent your have to have an interesting job, an exciting career path, and an advertisement that conveys both.

So what makes a good advertisement? There are various theories out there, but, at a minimum, it must:

  • Be Specific
    From a clear and simple title or headline to a detailed job description to details of the company, specificity helps. “Sourcing Manager IV” means nothing outside your company, “buy goods and services” is part of every Sourcing Manager’s job, and “at a top tier CPG company” doesn’t differentiate you from Discount Dave’s trying to pretend they are bigger than they are.
  • Focus on the Role
    Remember, you are focussed on recruiting Gen-Y and they want a challenge, excitement, and an opportunity to advance their career. Not an opportunity to be stuck in a paper-based back office faxing POs to suppliers who haven’t heard of the internet yet. And if you don’t go into details, they are going to assume that your organization is a Supply Management laggard. Also, be sure to list the top five to 10 duties as well as normal working hours. If you expect the Sourcing Manager to be on the phone with China for 2 hours every day during normal working hours in Beijing, that better be clear.
  • Clearly Specify Minimum Experience and Education
    If you will not interview anyone with less than 3 years of relevant experience (which should include experience with the product or service in question and not just a Sourcing Role — who better to source a product than an engineer who used to make it who has had some financial and sourcing training), state that. Also, if your policies demand a bachelor’s degree or a professional certification, state that too. But don’t make ridiculous requests, especially if the pay is not on the high end or the locale is expensive. No Sourcing Manager with a Masters, 2 professional certifications, and 10 years of experience is going to accept a position for 90K in downtown Manhattan.
  • Sell the Culture
    Remember, Gen-Y is the most social, hooked-in, “hip” generation yet. They want a constantly communicating culture. (But don’t promise what you can’t deliver.)
  • Advertise the Benefits
    “Great Benefits Package” sounds like Used Car Larry’s “Solid as a Brick” sales pitch. Sure the frame is solid, but so is the engine. (And an engine that doesn’t turn doesn’t run.) Advertise the benefits. Health Plan. 401-K (or RRSP) matching. Gym membership. Show you put some thought into what prospective employees need.
  • Include FULL Contact Information
    Specifically, the company web-site and a link to a more detailed job description, the mailing address and fax number, and a contact number of someone to contact with questions.
  • Guarantee a Response
    And follow up. Guarantee receipt of application. Guarantee a time by which applicants will be notified of whether or not they will be interviewed. Guarantee a time by which selected applicants will be contacted to set up an interview. To find someone who will work hard and respect you, show that you respect them and their time.

If This is Your Advertisement for a Sourcing Manager, You Have a Talent Management Problem.

You can’t manage talent unless you have talent. In order to have talent, you have to attract talent. In order to attract talent, you need to have an interesting job and an exciting career path for them. And, unless you already know of some really good candidates that you think you can attract, because you have talent who has worked with these people before and is actively recruiting them for you, your only hope to attract the attention of talent is through a public job advertisement. And I can tell you right now that you’re not going to attract anyone if your job advertisement isn’t good.

For example, if you send out something like the following, which is along the lines of something that recently hit my inbox, don’t expect much. (A few details have been changed to protect the guilty.)

Here’s a superb opportunity for an experienced sourcing manager within the hardware and software domains looking to join a top tier investment bank. This is a permanent position based out of New York City that will pay a base salary of 150K plus a competitive bonus and benefits package.

 

In this role you will manage Hardware and Shared Infrastructure Software sourcing initiatives, support the post contract supplier management of critical suppliers, and liaise with the legal department to ensure favourable commercial terms. In addition you will constantly interact with senior management to relay critical information about vendor relations and contracts.

In order to be considered for this position, you must have worked as a hardware and software sourcing manager on a global scale within the financial services industry for several years.


This is an excellent opportunity for a qualified candidate who has had strategic sourcing experience looking to manage a high visibility, multi-million dollar project for a leading investment bank.

Now, many HR people are probably saying “what’s wrong with this?”. The answer, just about everything. There’s so much wrong that I don’t even know where to start, and I already wrote a long reply to the sender about how, in my opinion, their chances of finding a top candidate with this was pretty slim. But let’s take it from the top.

Top Tier Investment Bank
If the bank is so good, why are they hiding that they are looking for a talented candidate. Good brands attract good talent.

Based out of New York … will pay (a) competitive …
How competitive? An investment bank in new york is likely in the financial district where nearby 2-bedroom apartments go for 2,500 a month. (In comparison, in the North Dallas area, you can get a 2,000 sq. ft home for 1,000 a month.) New York has one of the highest tax burdens. In fact, it’s about 40% cheaper to live in Dallas than New York. So, 90K in North Dallas is almost as good as 150K in New York. A salary range should not be mentioned unless it’s better than average for the region and, if you’re looking nationally, attractive to top talent in other cities with similar talent. (And given that top talent in Dallas, Texas will probably be making 120K, it might actually be a pay cut for them in terms of their net cash position.)

manage Hardware and Shared Infrastructure Software sourcing initiatives, support the post contract supplier management of critical suppliers, and liaise with the legal department to ensure favourable commercial terms
In other words, what you would do in any sourcing job that managed the IT category. What is different or unique?

you must have worked as a hardware and software sourcing manager … within the financial services industry
So, unless you’ve worked for a bank, you haven’t done squat? Let’s ignore the fact that many multi-national retail companies need systems that are actually more complex as they have to manage a myriad of tax issues across multiple countries and states, manage global logistics, and allow for TCO calculations on products and services with a global footprint. And let’s ignore the fact that sometimes the best talent is someone from outside the industry who brings fresh insights on how to do things more efficiently and effectively. Like Alan Mulally who turned around Ford almost single-handedly with essentially the same team as his predecessor.

a multi-million dollar project
Well, duh. First of all, most financial institutions support a number of on-line, real-time systems that require banks of servers in geographically dispersed data centres. A 13U rack of high-density, low-power blades can easily cost 250K to 500K. So it’s obviously in the millions. It only gets interesting in the tens of millions or more.

high visibility … project
So, there might actually be something exciting to attract a candidate and you don’t at least drop a hint?

All I can say is if you write this swill, don’t be surprised if your applicant pool is full of swine. The vast majority of candidates who are going to apply to this are going to be out of work or not content with their current work, and probably a little desperate. Given that top talent saves an organization money, if a sourcing manager is out of work, there’s a good chance there’s a reason for that. Similarly, if a candidate is not happy, there’s typically a reason for that too. And these days, it’s because they’re overworked. But let’s not kid ourselves. Chances are that, given most corporate situations and the economy, they’re going to be overworked in your job too. And if they can’t stand the heat … (Now, sometimes they’re just unlucky and got axed in an across-the-board cut and sometimes they really do have a bad boss, but it’s not the norm, and most of the candidates that do apply will likely not be right for your organization.)

Is Your Supply Management Organization Ready for Gen-Y?

Hopefully, now that you understand that Supply Management is the solution to the woes of the company as well as the country, your organization is ramping up, hiring, and looking for new talent. At approximately 70 Million strong, Gen-Y, also known as the Millennials, will soon become the largest generation in the workforce. As a result, they will soon represent the largest talent pool available to your organization. But is your organization ready?

The Millennials are not like the Baby Boomers, who looked for long term job stability and growth. Whereas your average baby boomer might take a job with the intention of staying with the same company for her entire career, a recent survey conducted by the Australian Experimental Learning Centre found that 64% of Gen-Y employees intend to stay less than two years with their employer. Current estimates are that most members of Gen-Y will have 20 to 25 jobs in their lifetime.

This poses three major challenges for your organization:

  • Recruitment
    Gen-Ys are always looking for the next great opportunity. Why is your opportunity the next great opportunity?
  • Training
    Given the average lifespan of a Millennial in your organization, you will need to get Millennials up to speed quickly and efficiently in order to maximize the value you get from them before they move on.
  • Knowledge Capture
    You will need a great Knowledge Management Program that captures, indexes, and makes available all the knowledge they bring to, and create for, the organization. Otherwise, each new Millennial will have to start the cycle anew.

Is your organization ready?