What The A-Team Can Teach Us About Supplier Negotiations, Part II

Today’s guest post is from Mason Lee, Manager of the Strategy and Operations Practice at Archstone Consulting, and Matt Kucharski, a Senior Consultant in the Strategy and Operations Practice at Archstone Consulting, a division of The Hackett Group.

In Part I, we discussed how the Hackett Group’s point-of-view on Strategic Sourcing Negotiations is that it is a team effort, and that you should be sending in your A-Team. We also overviewed the role of “Face”, the Frontman. Today we will discuss the rest of the roles.

“B.A”. Baracus – The Muscle
When all else fails, sometimes you need to bring the pain and, to do that, you are going to need some Muscle. “B.A”. pities the fool who takes NO for an answer. At the negotiations table, people often have a tendency to stop when they first hear that word. If you want to maximize the result of your negotiation, be sure to bring your “B.A”.; his role on the mission is to handle challenging topics like price. Just make sure that you have enough ammo (fact-based analysis) to give him the confidence to negotiate aggressively.

While supporting our client through their negotiations with a major Hotel chain, both parties were far apart on price. The hotel representative continually stated that the room rates offered were the best they could do and insisted that they did not have visibility into our client’s historic spend and stay volume. Armed with analysis, our “B.A”. presented the client’s historic data and proved more aggressive pricing was warranted if the chain desired to keep the business. As a result of providing proper ammo and “B.A’s” inability to take no for an answer, an incremental 15% savings was achieved.

“Howling Mad” Murdock – The Unconventionalist
In many circumstances, it is impossible for a sourcing professional to know as much about the category in question as the subject matter expert they are supporting. In these circumstances, do not be afraid to bring in “Howling Mad” Murdock, your subject matter expert, to help you develop a creative approach and gain credibility as a result of their knowledge. Since some subject matter experts may not be experienced in negotiations, it is valuable to conduct a preparation session with the individual in order to gain alignment on the objective; if you just turn them loose, you never know what may happen.

During the course of lengthy negotiations between our client and HVAC providers, progress was at a standstill. Our client was facing an increase in equipment pricing from all engaged providers. Out of conventional options, our “Howling Mad” Murdock saw an opportunity to expand the scope of the negotiations and bring HVAC services into the mix. By combining equipment and services, our client was able to contract with a single supplier for all their needs and realize 20% in savings.

Hannibal – The Tactician
During the course of negotiations it is important to observe and proactively modify your plan based upon the actions of the supplier. “Hannibal” knows how to do this best. After establishing your preliminary strategy, it is crucial to be able to modify your ground-game based upon what you observe. Is a supplier representative highly analytical? Time to bring out the reports and quantitatively demonstrate where you stand. Is the supplier agreeing to everything? Maybe you have not asked for enough and need to recalibrate.

During negotiations with a German-based metals supplier we hosted, company representatives clearly believed they had won the business, were stonewalling, and were engaging in side conversations at the table. Our “Hannibal” knew it was time to act, calling for a break. During the pause in action, the team revised tactics and sent in the Sr. VP (who had been previously quiet) with a stern message and strong proposal. Our “Hannibal” also decided that only the Sr. VP should speak while the rest of the team remained silent and stoic to reinforce the seriousness of the proposal and shutdown cross-talk. The result of “Hannibal’s” plan was an additional savings of $500K.

Conclusion
The next time you reach the point of Supplier Negotiations it is of the highest importance that all planning, strategizing and due diligence have been completed before attempting to channel the characteristics of the A-Team. A great negotiations team should have the ability to leverage the expertise of “Hannibal”, “Face”, “Howling Mad”, or “B.A”. in order to capitalize on the unique elements that arise. At the end of the day, you’ll “love it when a plan comes together”.

Thanks Mason and Matt for this great two-part post!

What The A-Team Can Teach Us About Supplier Negotiations, Part I

Today’s guest post is from Mason Lee, Manager of the Strategy and Operations Practice at Archstone Consulting, and Matt Kucharski, a Senior Consultant in the Strategy and Operations Practice at Archstone Consulting, a division of The Hackett Group.

From 1983 to 1987, The A-Team delivered five seasons of action-packed episodes to its cult following. The ex-U.S. Army Special Forces unit, turned mercenaries, were constantly on the run for a “crime they didn’t commit”. The four “soldiers of fortune” who made up the team were Colonel John “Hannibal” Smith, Lieutenant Templeton “Face” Peck, Captain H.M. “Howling Mad” Murdock, and Sergeant First Class Bosco “B.A”. Baracus. The sitcom has left its mark on popular culture through its iconic van and catchphrases. But the creators of the A-Team were unlikely to be aware that they were also providing us with valuable lessons in Supplier Negotiations.

Supplier Negotiations are a critical step within the Strategic Sourcing process. After profiling a category, developing sourcing strategies, and engaging the market, it is time to more personally engage your potential future state supplier(s). The Hackett Group’s point-of-view on Strategic Sourcing Negotiations is that it is a team effort. Your A-Team should be comprised of individuals with different skill sets in order to increase its strength and ability to adapt.

“Face” – The Frontman
“Face” had a knack for making friends everywhere. “Face” was the master of the win-win, excelled at breaking the ice, and had an ability to get both parties feeling good. On your negotiations team, “Face” is the persuader and consummate influencer of the group. Use your team’s “Face” to open up the meeting and set the tone or when negotiations get rocky, consider channeling your inner “Face” to diffuse the situation.

In the show, “Face” also had a knack for scrounging up whatever resource the team needed no matter where in the world the team was. You can apply this invaluable ability in business. When negotiating with incumbent suppliers, chances are that there are opportunities for you to become a better customer. Give your incumbent the opportunity to constructively communicate what is not working optimally for them then send your “Face” back into your organization to locate a solution.

We had a negotiation in which our supplier and buyer were equally frustrated with each other (to the point of shouting and nearly ending the relationship) because the supplier was missing orders and the buyer’s orders kept changing. Our “Face” intervened, calming everyone down and eventually helped the supplier revise its planning systems all-the-while also going back into her buying organization and securing commitments to provide better forecasts.

Come back tomorrow for Part II!

Thanks Mason and Matt!

UPS Has An Awfully Simple View of Supply Chains

A recent article over on Forbes.com presented 3 Ways to Manage A Global Supply Chain from UPS. The article focussed on how to ease the transition when a business is going global for the first time. It gave three pieces of advice:

  • Look to Local Experts
    When expanding internationally, find a partner that is a local market master who can guide you in developing the brand in that market. Whether it’s taking the time to seek out the right suppliers, or contracting with a skilled business consultant in the area who can do the same, there’s no replacement for local expertise.
  • Invest in IT
    Managing a global supply chain means a constant interaction with data. Furthermore, while a variety of supply chain best practices are available, but some can be ineffective if companies don’t select the IT solution that best meets their specific supply chain requirements.
  • Diversify and Appreciate Suppliers
    Developing good relations with all partners in your global supply chain will benefit everyone and lead to better negotiations, production, and delivery.

This is all valid advice, but it’s not how you manage a global supply chain. It’s how you improve a global supply chain. To manage a global supply chain, you have to first:

  1. Design a global supply chain.
  2. Create the technological infrastructure to manage and run it.
  3. Create a management framework.
  4. Staff up the management team.

then you find the local experts, work with suppliers, and make use of your IT and management assets. You can’t apply best practices if you do not have any best practices to apply them against.

Supply Chain Security Pays – Why Are You Still Not Doing It?

Recent studies have show that just one in six organizations have continuity plans in place 1 and that of the 43% of organizations that implement supplier codes of conduct, only 25% of these organizations perform even minimal monitoring 2. In other words, organizations are not implementing proper security-based risk management plans, even though they have a 98% chance of experiencing a major supply disruption in the next 24 months. And of the one in six organizations that are implementing security plans, only one in four of these organizations are making the effort to make sure their suppliers are conducting business in a proper, low risk way.

This is despite the fact that we’ve had hard data for over seven years that demonstrates the solid cost reductions for those organizations that invest in supply chain risk management and security. As outlined in this 2006 Sourcing Innovation Post on Quantifying the Value of Supply Chain Security Investments, the benefits of investments include:


  • Improved Product Safety
    38% reduction in loss; 37% reduction in tampering

  • Improved Inventory Management
    14% reduction in excess inventory; 12% increase in on-time delivery
  • Improved Supply Chain Visibility
    50% increase in data access; 30% increase in data access timeliness
  • Improved Product Handling
    43% increase in the automated handling of goods
  • Process Improvements
    30% reduction in process deviation
  • More Efficient Customs Clearance
    49% reduction in cargo delays; 48% reduction in cargo inspections
  • Speed Improvements
    29% reduction in transit time; 28% reduction in delivery time windows
  • Resilience
    30% reduction in problem identification, response, and resolution times
  • Higher Customer Satisfaction
    26% reduction in customer attrition; 20% increase in new customers

Just do it already!

1 The Weakest Link, UK Plc’s Supply Chain; Zurich
2 Safe Supply Chains Help Produce Sustainable Business, Zurich and Rockwell Automation, 2012
3 Innovators in Supply Chain Security: Better Security Drives Business Value, Stanford Global Supply Chain Management Forum and IBM, 2006

The Summer of … Music?

Not that long ago we indicated that today we can carry 40,000 songs in our pocket even though it has only been 125 years since you had to go see a live band to hear a song. It turns out that this is the summer of music since it has been exactly 45 years since the first music concert to have more than 100,000 paid attendees finished. On August 3 and 4th, 1968, The Newport Pop Festival in Costa Mesa, California was the first music concert to achieve the feat. Even though concerts were the primary means of spreading music for centuries, it hasn’t even been half a century since the super concert, that we now take for granted as they happen every summer all over North America. It was an organizational fiasco, but probably helped future planners and promoters of such events do a better job. One thing it did demonstrate was the importance of ensuring sufficient supply to meet demand. If you run out of food and water halfway through the first day of a two-day event, your planning has failed miserably.