PREAMBLE

• The Brain Gives Pinky a Marketing Lesson

Magic & Logic

• Part I
• Part II

The Creative Challenge

• Part I
• Part II

Efficient Sourcing in Marketing

• Part I
• Part II

How Do You Support Marketing and Get a Grip on Agency Lifecycle Management?

• Part I
• Part II

Too Many Marketing Fingers in the Procurement Pie?

• First, You Need To Get Their Attention
• Then, You Need to Run A Successful Event
• Finally, If You Need Help, Get It!

BONUS

• If You Can Marry Magic To Logic, You Just Might End The Marketing Mayhem