How Should a Provider Qualify a Client?

Carefully.

But let’s backup.

Not that long ago, THE REVELATOR penned a post that asks what are the most important things a solution provider needs to know about a practitioner-client.

This was followed by a post that asked why are some clients successful and others not.

And the answer here is simple:

The Wrong Fit.

Which means that if the provider wants a successful client, they need to make sure the client is the The Right Fit and that they, as a provider, have The Right Stuff.

It’s not about the size of the cheque the client can write, it’s about the size of the value the provider can deliver, because if the provider can’t deliver value, there will only be one cheque. But if the provider does a great job, the cheques will keep coming year after year after year. And those cheques will get bigger over time. (A successful organization focusses on lifetime value, not one-time value.)

So, how does a company qualify a client?

In the comments, the doctor outlined a few key points that included:

  • what problems is the client looking to solve (and why)
  • what problems should the client be looking to solve (and why)
  • are those problems the provider can appropriately solve at a price point the client can afford, at a TQ (Technology Quotient) level the client can handle, and at a realistic ROI both parties can be happy with

But first, the provider needs to answer the following:

  • what problems does their solution solve, and solve well
    … and do they have successful clients they can point to
  • what processes do the successful clients follow,
    and can those processes be easily adopted by other organizations
  • what culture does the company have, and what cultures does the provider mesh with

And then, the provider needs to figure out:

  • if the problems the client is looking to solve are the problems the client should be solving
  • if not, can the client be educated into the problems they should be looking to solve (and can the provider accomplish that)
  • are the client’s problems appropriate to the provider’s solutions
  • and will the client adopt the right process modifications
  • and, finally, will the companies cultures mesh

And if any of these questions come up no, the client is not one the provider should take.