There have been recessionary fears for the last two years. They are not going away, because most countries are teetering on the brink of a major recession if not a depression!

Why?

This is a significant concern because it contributes to the top risk of spend pressure because economic downturns always result in job loss and a drop in consumer spending as many consumers have to tighten the belt. And this, of course, contributes to the #1 joint risk of rising cost/spend pressure.

Impact Potential

The impact potential is dependent on how bad the downturn is, how long it lasts, and how global the downturn is. It can result in anything from a slight drop in sales (if you are in a mostly recession proof business and have one of the most affordable price points) to a massive drop in sales if you’re selling “luxury” goods to average consumers who, being unemployed, have to cut all luxury products from their purchasing.

Major Challenges/Risks

Prediction
When will the next downturn hit? How long will it last? How bad will it be. Right now the markets, and the US in particular, are defying all logic. Trade wars usually depress markets. Considerable over-inflation (which is the case in AI right now) typically leads to rapid depressions when the myth fails to become reality.

Detection
Detecting when it’s starting. When it’s not just a temporary blip, but when a downturn, whether a shorter one (of a few months) or a longer one (of a few years) is starting and when your organization should be adjusting its operations and strategy.

Planning
Just like you should have mitigation plans for significant risks, you should have mitigation plans for the downturn, which might involve shifting or changing product lines, pausing all expansion efforts, putting hiring on hold and planning for attrition (as people retire or contracts end), and even reducing operations with respect to production and/or support. It might also mean, for an international organization, shifting focus to different markets.

Final Words

The nature of today’s markets that allow rampant over investment without sufficient regulation ensures that recessions are inevitable. Your job is to predict them, and this is yet another reason you need a top economist.