Monthly Archives: October 2011

Knowledge Based Sourcing IV – Focus Areas

Monday’s post introduced us to Knowledge Based Sourcing (KBS), Booz Allen’s entrance to the Next Generation Supply Management Arena. Tuesday’s post introduced us to the philosophy of the KBS approach that is focussed on gaining an increased understanding and knowledge of ‘ideal’ cost structures that can be used to develop better relationships with suppliers, focused on reality based improvement plans, to gain an ongoing business advantage. This philosophy revolves around a four-step continuous improvement cycle that starts, and ends, with Cost Model Generation. Yesterday’s post described the cost modelling process in detail. Today’s post will conclude our series on Knowledge Based Sourcing by describing some of the focus areas of Knowledge Based Sourcing.

As per Booz Allen’s recent article in SIG on “Achieving Greater Impact Through Advanced Sourcing Approaches”, Knowledge Based Sourcing is focussed on developing a deep contextual and analytical understanding of several critical areas associated with the spend category, including:

  • Supply market economics and cost drivers,
  • Drivers of price in the supply market (beyond costs),
  • Variation in supplier capabilities and cost structure (and its drivers),
  • Spend category economics, including internal usage economics as well as cost/performance trade-offs, and
  • Spend category impact on broader business objectives.

An understanding of these areas is critical because:

  • without an understanding of cost drivers, the true sources of cost can never be attacked,
  • without an understanding of costs beyond raw materials, processes can never be improved,
  • without an understanding of variation in supplier capabilities, it will be difficult to determine which suppliers are high performers and which suppliers are low performers,
  • each spend category has its own distinct cost drivers, and
  • controlling cost is only one component of the overall value equation — and the customer wants value.

Furthermore, the most appropriate spend categories for KBS are those with:

  • highly volatile market prices,
  • a large number of component inputs,
  • highly variable product specifications,
  • large fixed costs in production process,
  • scale and utilization cost sensitivity, and/or
  • complex multi-tiered supply chains.

These categories are typically tackled with:

  • Industry value chain analysis,
  • Analysis of supply-demand dynamics,
  • Production process mapping,
  • Bottom up cost build up — by component, plant or supplier,
  • Parametric modelling and regression analysis,
  • Comparative factor cost analysis across suppliers and locations,
  • Analysis of scale and utilization impact on costs, and
  • other advanced analytical techniques.

And the end result is that insights beyond price materialize, including:

  • the identification of cost-advantaged suppliers,
  • the identification of appropriate order quantities,
  • the identification of trade-offs between cost and product performance, and
  • improved transparency of underlying cost drivers that drive “win-win” outcomes.

And in the end, not only does the Supply Management organization get price under control, but it is better able to support strategic business objectives which gives it stronger positioning and credibility within the organization as a whole.

Want More C-Suite Support? Change Your Message!

Cost Reduction and Value Enhancement are important messages, but if the CEO/CFO aren’t smart enough to understand the message, or don’t believe the message, start by focussing on their vanity. Specifically, as this recent CPO Agenda article on “the multiplier effect” points out, a CPO should focus on how the CEO and CFO can use Supply Management as a growth and career-enhancement ‘lever’. Money saved through the traditional tactics of aggregation, rationalization, negotiation, and optimization — core tools in the Supply Management toolkit — drastically increases profitability. And since increased earnings lead to market rewards, the CEO and CFO can look forward to accolades, and commiserate rewards, in their annual review. With little effort on their part.

Remember to point out that, without solid supply management, the company will be giving away 30 cents on every dollar that it could be keeping, and using to fund market expansion efforts in developing economies. Expansion efforts that will be key to continued corporate success given the stagnant sales environment in most of the developed economies. So appeal to their vanity. The important thing right now is to get the support the organization needs to take its supply management to the next level.

Knowledge Based Sourcing III – The Cost Modelling Process

Monday’s post introduced us to Knowledge Based Sourcing (KBS), Booz Allen’s entrance to the Next Generation Supply Management Arena. Yesterday’s post introduced us to the philosophy of the KBS approach that is focussed on gaining an increased understanding and knowledge of ‘ideal’ cost structures that can be used to develop better relationships with suppliers, focused on reality based improvement plans, to gain an ongoing business advantage. This philosophy revolved around a four-step continuous improvement cycle that started, and ended, with Cost Model Generation.

Today’s post is going to drive into the five-step process that is used to generate the cost models that drive Knowledge Based Sourcing.

  1. Engage Suppliers
    Introduce them to the KBS methodology that will be used to drive the supply management process going forward. Explain the benefits to both sides and review the promises that KBS makes to the supply base. Make sure they know that the goal is to reduce underlying cost (driver)s, not their profit, and provide continual advantages to all parties going forward.
  2. Collect Cost Information
    Start with conference calls to validate cost component templates and starting costs. Follow-up with on-site visits to validate general ledger information and confirm cost information with controller/CFO.
  3. Develop Starting Cost Models
    Detail component raw materials and processes required to build the product from the component level upward. Then identify a best-in-class cost structure and operational model based on market research. Finally, evaluate impact of cost drivers and fine-tune the model appropriately.
  4. Calibrate Cost Models
    Test the sensitivity of critical assumptions, internal demand scenarios, and cost models against current products. Include other TCO/TVM parameters as appropriate (to account for defects, brand power, etc.) and fine-tune the model(s) as appropriate.
  5. Communicate Gaps
    For each supplier, provide cost element performance breakdown detail, focussing on those areas where the supplier is weakest. Classify the savings opportunity based on projected spend/volume, and then work with the supplier(s) to create collaborative action plans to close the gap.

Once the gaps are identified, the Supply Management department works with the supplier to reduce costs. This often involves the identification of appropriate lean manufacturing techniques to decrease setup time, reduce process steps, reduce delays between process steps, reduce variation, reduce manufacturing footprint, and reduce lead-time while increasing quality and reliability (as this decreases defect rates and return costs).

It’s a solid process, and correctly applied, will yield solid results.

Thank You Brian! Building Apps IS Wrong!

In a recent post over on Software & Services Safari, Mr. Brian Sommer tells us that Building Apps is Wrong! and, as far as the doctor is concerned, he couldn’t be more right!

According to Brian:

      Software application development has been going on for decades. In the old world of software, applications took a (usually accounting) business event and then validated, stored and reported it. These were internal usage utilities that dealt with internal data. That’s the wrong perspective to have today. Businesses don’t want apps – they need ‘capabilities’. Moreover, they need capabilities that serve different kinds of information to different kinds of smart devices to mobile, interconnected workers.

And, as Brian points out, not only do interconnected workers that want to access information whenever and wherever they are, they want one user interface no matter how many solutions are serving up information on their device.

This means that a Desktop App, an iOS App, an Android App, a Windows App, each customized to the browser or platform, is not the way to go. When you customize to the platform, you tend to drift away from the current UI to the new UI until you have a hodge-podge of interfaces across a dozen platforms. Unless you want to develop your own extensions to the default development libraries on each platform, and alter your UI to be observant of the limitations of each library, you need to focus on a platform-independent delivery method (such as mobile-compatible HTML 5) and focus on what the user really wants — a slick, information-rich, user experience, and not a solution exclusively oriented around the data and the capabilities of the platform.

After all, as Brian points out, what the user really wants is:

  • Context to enrich and complete transactions, customer interactions, etc.
  • Information served up at point of need
  • Information designed to answer the worker’s or customer’s needs
  • Information beyond transactional data
  • A solution that makes the most of data, voice and video

and not flash. If they want HD graphics, they’ll fire up a HD game.

Knowledge Based Sourcing II – The Philosophy

Yesterday’s post introduced us to Knowledge Based Sourcing, the Next Level Supply Management proposal put forward by Booz Allen as its entry into the Next Level Ring. Described as a competency consisting of a set of powerful techniques used to identify high impact value drivers that result in increased understanding and knowledge of ‘ideal’ cost structures that can be used to develop better relationships with suppliers, focused on reality based improvement plans, and gain an ongoing business advantage, Knowledge Based Sourcing (KBS) is defined by its characteristics, which were reviewed in detail in yesterday’s post.

Today’s post is going to discuss the basic philosophy of Knowledge-Based Sourcing, which is a simple, four-step continuous improvement cycle:

  • Cost Model Generation
    a detailed cost model that captures the majority of component costs, including all of the cost drivers
  • Gap Identification
    which identifies where costs are higher than they should be based on raw material costs, realistic production costs, and market averages
  • Gap Closure Plan
    which outlines a plan to attack and reduce costs that are too high
  • Standard Cost Revision
    which updates the costs in the cost model to current costs and updates the baseline according to new information

This continuous improvement cycle incorporates the following aligned behaviours:

  • cost standards for major processes based on physical realities and best-in-class data points
    as a goal towards reducing costs below known minimums for a given process with defined equipment and resources is not just unrealistic, but stupid
  • best-in-class performance compared with known (supplier) costs
    as exceeding best-in-class cost performance will generally not be possible unless the process is changed
  • dialog around cost improvement ideas relative to best-in-class pricing
    as many heads are better than one
  • agreement on a realistic improvement plan
    as all parties need to be on-board for success
  • supply management as a learning opportunity
  • that improves based upon a better understanding of cost, best-in-class performance, and past improvements

And, most important, promises the suppliers that:

  • no requests will be made to undercut cost structures
    as this is unfair
  • a fair profit and SG&A allowance will be incorporated into target cost models
    as all supply chain partners need to profit
  • comparisons will only be made with peer-group suppliers using real, validated data
    as other comparisons are invalid
  • detailed feedback will be provided on cost elements that need to be improved
    as improvement does not happen in a vaccum
  • collaboration on waste removal will occur
    as waste is quickly becoming one of the most significant contributions to unnecessary costs (thanks to rising raw material, power, and water costs)
  • business will be rewarded to those that open their books and demonstrate best-in-class costs
    as the goal of KBS is to collaborate on cost improvement
  • information will be protected as confidential
    as it’s only fair
  • knowledge gained can be applied to other business
    as this is a great incentive for collaboration and improvement

It’s a good philsophy, and a good foundation for improving supply chain relations. Tomorrow’s post will dive into the cost modelling process.