Category Archives: Strategy

Collaborate, Collaborate, Collaborate, Collaborate … NOT!

Over on the HBR Blogs, Andrew Campbell recently wrote a post on how “Collaboration is Misunderstood and Overused” that was awesome. I don’t necessarily agree with it, but it’s thought-provoking and contrarian and almost ranting in its tone … and I love it!

As you may have guessed by the increase in the number of rants the doctor has written lately, he’s getting fed up of the bland, thoughtless drivel that is becoming common on many “leading” news and blog sites these days. In his view, if you can’t find something new, exciting, and innovative to write about, then, unless you can find something exciting and undiscovered in the same-old-sh*t that you’ve been writing about for years, don’t write anything at all. Stuff gets old and stale very fast on the internet. And those who are leaders, and not laggards, get tired of stale bread very quickly. But I digress.

In his post, Mr. Campbell, who is a director of the Ashridge Strategic Management Centre, notes that collaboration, which often fails because it’s a risky, time-consuming endeavour with hard-to-resolve competing objectives, is often confused with teamwork and that’s the big issue.

In his mind, teamwork is performed by a team that is created when people need to work closely together to achieve a joint objective. And in this team, someone is given the authority to resolve disputes, ensure coordinated action, and remove disruptive or incompetent team members. As a result, even teams at odds can succeed with a good leader.

In contrast, collaboration occurs when either two more individuals (departments, or other entities) identify shared goals and decide to work together to achieve those goals, or, more likely, when a senior executive creates an initiative that spans intra or inter organizational boundaries. But, unlike a team, there is no leader and no guaranteed way to ensure progress. And if the collaboration was mandated, the collaborators can’t walk away when they disagree. As a result, it’s easy for collaboration to come to an unresolvable standstill.

These are good points. If a dispute cannot be (forcefully) resolved (if necessary) and if the participants can just walk away at any time, there is no guarantee of a result — and no way to show collaboration ever took place. As a result, as the author points out, success depends on whether:

  • the participants are committed to work together
  • the participants have high respect for each other and each other’s competencies
  • the participants have the skills to creatively bargain with each other

and, most importantly, at least in the doctor‘s view,

  • the participants can swallow their pride and their ego and admit when someone else has a better way (which can be very hard for Type A’s and PhDs).

Based on this, the author suggest that you should only set up a collaborative relationship when you cannot use a team or a customer-supplier relationship and when some form of interaction is absolutely necessary. And even then, it shouldn’t be a permanent solution.

I’m not sure this is the right view. And I’m probably the most cynical of all the supply chain bloggers (because I know almost all marketers lie, that many, for lack of a better word, “analysts” in the space don’t really know squat about the fundamentals of technology, and that the current state of technology in an average enterprise organization is pretty dismal compared to what it could be)! Yes it often fails, but it’s usually the people and not the process. If you want to work together, you’ll work together. If you don’t, you won’t. Team, customer-supplier, or collaboration. Doesn’t matter. Collaboration can work just as well, even though, in reality, the odds of success might be less. Or maybe I’m just an optimistic cynic.

It’s Time for a Digital Strategy Audit

And it should be part of your annual planning process. Why do you need a digital strategy audit? Here are five compelling reasons from a recent Chief Executive article that presented what it thought were 11 Reasons Why It’s Time for a Digital Strategy Audit.

  • Digital Mistakes are for the World to See
    Most companies’ topline digital strategies are transparent to an experienced analyst, and readily available for analysis and scrutiny. As a result, mistakes are impossible to conceal and any attempt to do so will cause a media pile-on that makes the torch-bearning lynch mobs of old look like a Sunday picnic.
  • Digital is Cross-Function
    Even a simple e-mail marketing campaign involves sales, marketing, operations, and IT. Only supply chain is as far reaching, and if the digital supply chain strategy doesn’t complement the physical supply chain strategy, you have a disaster waiting to happen.
  • Numbers Tell a Story
    An organization’s spending on R&D tells a lot about its viability in the long term. Plus, digital strategy performance benchmarks can identify competitor strategies and threats and allow a company to make a proactive, rather than a reactive, response.
  • Digital Investments are Probably Higher Than You Think
    And probably generating less of a return than you think. In some enterprises, digital investments account for 5% of operating costs and 20% of marketing spend, and run in the eight digits in Fortunate 1000 companies. But without a coherent strategy, the returns in digital investments are often dismal to none. Consider the emerging mobile market with average click through rates on ads of 0.1%, for example.
  • Digital Affects Everything
    As the article says, no industry is unaffected by digital trends. But, few companies have formal, well-defined digital strategies that articulate the vision and govern investments and behavior. Typically, it’s an afterthought and pushed down to IT to figure out. But if IT is only a support organization in the company …

And, more importantly, unless you do a digital audit:

  • You Still Don’t Know How Unprepared You Are for the Digital Age
    Unless you are an IT company, chances are your infrastructure doesn’t have the scalablity, reliability, falut-tolerance, and, more importantly, the security to go all-out with a digital strategy. If even the Sony Playstation Network can be hacked and taken down for a week, and Sony has a very strong IT division operating a very large on-line service, how long do you think it would take a hacker or organized underground hacking group to your network down if you got in their cross-hairs. Assuming you could even scale up to support a superbowl size response. Online service leaders have experienced network overloads for years. AOL in its heyday had scalability problems and had to offer customers refunds to keep them in late 1996, Toys “R” Us was hit with a class action lawsuit in 2000 for taking orders for Christmas it could not deliver, Nintendo could not keep up with Wii orders in 2006 and Sony could not keep up with Playstation 3 orders in 2006, and the Playstation Network has hacked earlier this year.

Before you launch a digital initiative, you need to make sure that IT is ready to support it, and if you are selling something, that the supply chain is ready to supply any expected spikes in demand. Forget the meaningful opportunities for cost-savings, new revenue channels, and/or competitor vulnerabilities the Chief Executive author promotes. Chances are that you’re not even ready for that.

Mulally’s Turnaround Strategies Are Good Fodder for Supply Management

A recent article in Industry Week on “management lessons you can learn from Alan Mulally” presented six pieces of advice that should be taken to heart by any Supply Management organization looking to turnaround its operations and take its performance to the next level. Simply put, they are:

  • One Vision
    Just like Mullally created a “One Ford” plan, which charted a course for product development, manufacturing strategy, and financial rehabilitation, your Supply Management organization needs to help the business construct its own “One Company” vision that defines what products and services its going to focus on, the manufacturing strategies it is going to employ, and the market goals. Then Supply Management needs to create the “Single Supply Management Operation” plan that describes how Supply Management is going to operate to support the “One Company” vision.
  • Act with Urgency
    Why put off until tomorrow what can be done today? That being said, there is a difference between acting with urgency and rushing things out the door. Never put anything off, but take the time that is needed to get it right.
  • Develop the Guiding Coalition
    Be sure to involved all of the affected stakeholders, internal and external. This will significantly increase buy-in and support for Supply Management.
  • Communicate the Vision
    Everyone inside and outside of Supply Management needs to be on the same page. Savings only materialize if contracts are adhered to, best practices only provide value if followed, and efficiency is only obtained when operations are in sync.
  • Generate Short Term Wins
    Go for the low-hanging fruit, get some success stories, and then communicate them up the wazoo.
  • Make Change Stick
    Instill a disciplined sourcing review process and make sure it is followed at all times. Support will be easier to obtain after the organization sees some short-term wins.

In addition, it will help if you are a charismatic, creative, and decisive collaborator. You need to work with your stakeholders, but when an impasse is reached, you have to clear the way.

Sustainability Requires More Than High Level Planning Guidelines

A recent article in Supply & Demand Chain Executive on how “CEOs pursue business opportunities where corporate and societal priorities converge”, summarized a recent Accenture study that noted how many CEOs are looking for sustainable profitability and ways to create value in line with societal goals.

The article, which noted that the Accenture study found that

  • 70% of CEOs realize that Sustainable Value Creation strategies must be evaluated using different criteria than traditional opportunities due to the longer time horizon required to generate returns and
  • 91% of CEOs face difficulties in identifying societal issues that link to competitive advantage and in measuring the societal and business performance of ‘sustainable’ initiatives

is promising in that it indicates that CEOs are now open to strategies that create value in a sustainable manner, but disappointing in that the five implementation imperatives to help companies create sustainable value that it summarizes are reduced to the point that they are nothing more than fluff that will result in the creation of bad strategy in your average organization.

Consider the following pieces of advice:

  1. Recognize the Opportunity
    This is obvious. If the organization does not understand that it should be sustainable and conscious of societal desires, it’s not going to even go down the sustainable path.
  2. Recalibrate Your Radar
    If the organization doesn’t change the way it thinks, then it’s not going to seriously consider sustainable strategies. Also obvious.
  3. Research, Develop, Repeat
    A good strategy does evolve over time. An organization that doesn’t realize this gets left behind. But stating fact is not helpful.
  4. Rewire the Organization
    Sustainable strategies do often require a different modus operandi. It’s not business as usual to go sustainable.
  5. Reinforce the Value
    The CEO must take a leadership role. But that’s true of any initiative.

They are not likely to produce good strategy. Why?

  1. They do not address the fact that the organization must also recognize the challenge to be overcome.
  2. They do not address the fact that the organization first has to understand what sustainable means. Otherwise, the radar can’t be recalibrated.
  3. They do not indicate what the measures are that will indicate success.
  4. They do not address How? It’s difficult to successfully engineer massive organizational change.
  5. They do not address how the CEO reinforces this value vs. other organizational values.

Organizations need lots of help, and lots of depth, to get sustainable. High level fluff is not going to help them.

Can Your Supply Management Organization Spot Bad Strategy?

As per this recent article on “the perils of bad strategy”, a good strategy does more than urge us forward toward a goal or vision; it honestly acknowledges the challenges we face and provides an approach to overcoming them. It embodies the hallmarks of Admiral Horatio Nelson’s victory against the French and Spanish armada in 1805 where, outnumbered and outgunned, he prevailed against the enemy fleet without losing a single ship.

In comparison, bad strategy, which is often without focus, accommodates a multitude of conflicting demands and interests. It covers up its failure to guide by embracing the language of broad goals, ambition, vision, and values which are no substitute for hard work and good strategy. A good strategy is like a good brand. It makes an impact. It encourages a specific action, or set of actions, towards a specific goal. Stakeholders, customers, and market analysts love it or hate it. It is not another same-old, same-old slogan-based market statement that is heard today, forgotten tomorrow.

So how do you spot bad strategy? The McKinsey article on “the perils of bad strategy”, you look for the following hallmarks.

  • Failure to Face the Problem
    A strategy is a response to a challenge. There can be no strategy until the challenge is defined. If the real issue is not defined, the strategy will not work. For example, if labor relations are bad, new equipment will not improve productivity. If manufacturing costs are high, increasing sales will not increase profit margins.
  • Mistaking Goals for Strategy
    Audacious goals are great, but will never be achieved unless the company can identify a point of leverage to achieve that goal. An organization can only compete if it has a competitive advantage. It’s not just a push to succeed, it’s creating the conditions that will make the push effective.
  • Bad Strategic Objectives
    Strategic objectives cannot be fuzzy. They must be clearly defined. They can’t be blue sky. And they can’t be long lists of things to do. Good strategy works by focussing energy or resources on a select few pivotal objectives whose accomplishment should lead to a cascade of favourable outcomes. If the strategy doesn’t do this, it’s likely bad strategy.
  • Fluff
    If the strategy is nothing more than a restatement of the obvious, combined with a generous sprinkling of buzzwords, with no original thought, it’s bad strategy.

Your organization doesn’t have a bad strategy. It has a choice. Can your supply management organization make it?