Do As I Say, Don’t Do As I Do!

As promised, today is Masquerade Monday.

There’s a lot of hype about the importance of ethics and sustainability to today’s consumers and how companies that aren’t sustainable and ethical are at risk of consumer boycotts and bankruptcy.

But is this really the case?

In an attempt to answer this question, Trade Extensions commissioned Fly Research to conduct two general public awareness surveys to answer the question. Fly Research collected 1,000 responses from US consumers and 1,000 responses from UK consumers. The results were not quite what you might expect.

While 47% of UK and 48% of US consumers say they “try to buy from companies with a good record on sustainability and ethics, but don’t always“, when asked what was important when shopping for goods only 9% of UK and 16% of US consumers rank “ethical company/brand” in the top 3 attributes. In contrast, 87% are more concerned with value for money, 76% are more concerned with price, and 73% are more concerned with quality I’d expect.

Furthermore, when given the choice, only 31% of US and 19% of UK companies are much more likely to buy from companies with proven policies on sustainability and ethics. And, furthermore, while 90% state that they would be happy to pay a little more if they knew that an item was sustainably sourced, the majority, 47%, would not pay more than 5% extra!

In other words, while the masses say they want sustainability and ethics, they want sustainability and ethics only as long as it doesn’t cost them anything.

Happy 50th Colin James!

Bryan Adams may have had more commercial success south of the border, but Colin James has been rockin’ it for almost 30 years!

And just like your average long-haul trucker and air-freight express pilot, he has Stone Faith!


Get Your Tired Ass Pulled Over to the Side of the Road
Get Your Hands off the Wheel Before You Lose Your Load
See the Sun Stare You Down Like it Might Explode

You’re All Alone, Tired and Hungry from Your Last Stand
Getting High With the Angles of the Promised Land
When There’s Nothin’ Left to Lose …

LOLKitty Approves!

The voodoo thing
ooh my voodoo thing

Instead of Sustainability Sunday, instead, this week, we bring you Masquerade Monday! Stay Tuned …

Trade, Treaties, and Embargoes — What Does It Mean to You?

You might think that the domain of trade agreements, treaties, and embargoes belongs to the government, and while that might have been true in the past when governments ran their part of the world, it is no longer the case now that we are in the era of multi-nationals. It used to be that the wealth and power of a company was largely dependent on the wealth and power of the country it belonged to, as the country regulated its trading rights and the treaties of the country determined where the company could trade and how much wealth and influence it could gain, but those days are long gone. Now we have companies with valuations in excess of dozens of countries. For example, only 25 countries have a GDP higher than Apple’s 500 Billion valuation.

We are now at a point where trade agreements are largely determined by the interests of large multi-national corporations. Consider the Trans-Pacific Partnership which is currently in negotiation between 12 countries in the Asia-Pacific region. This proposed agreement is stirring up angst in a number of the participating countries as global health professionals, internet freedom activists, environmentalists, organized labor, advocacy groups, and elected officials have criticized and protested the negotiations, in large part because of the proceedings’ secrecy, the agreement’s expansive scope, and controversial clauses in drafts leaked publicly. (Wikipedia) For example, StopTPP.org is claiming the TPP will turn the Pacific Ocean and its peoples into a giant privatized corporate lake characterized by non-union workers, Wal-Mart supply chain feeders, poisoned, landless agricultural labourers, a dying biodiversity, and rising, drowning sea levels. And Wikileaks, in a post earlier this year, says the TPP is Sacrificing the Environment for Corporate Interests because the current draft text of the Intellectual Property Rights Chapter is forcing nations to change laws and to prosecute in defense of the biggest corporate interests in the field of IP rights. Furthermore, the Environment Chapter does not include any enforcement mechanisms serving the defense of the environment, simply enforcing the lowest common denominator of environmental interests as the standard.

The way things are going, large Corporations Will Soon Rule the World, or at least the economic world, and they will be the entities that create the major trade agreements and trade embargoes. And those agreements will not only determine their fates, but yours. They will, directly or indirectly, determine who you do or do not do business with. If non-compete supplier clauses, favoured by big mega-brands that dominate the market and go head to head with each other at every opportunity, that prevent a supplier from doing business with a company’s main competitor become commonplace (again), by doing business with one customer you will be preventing business relationships with a second and simultaneously determining who you target customer base will be. Similarly, if your competitor is doing business with a customer that insists in a protected supply chain, that competitor, given the opportunity, will attempt to lock up parts of the supply base and limit your options.

In other words, if you don’t learn the language, logistics, and consequences of trade, treaties, and embargoes, you might fall victim to their (un)intended consequences while your competitors prosper.

On the Subject of Trade Treaties, Continued

On Tuesday, when we noted that Russian (Border) Trade Agreements are nothing new, we pointed out that it was the Six Hundred and Ninety First anniversary of the Treaty of Noteborg. Then, yesterday, when we wrote on the subject of Historical Trade Treaties, we noted that it was the Two Hundredth Anniversary of the Anglo-Dutch Treaty of 1814, also known as the Convention of London.

The reason for these posts were to point out a number of things:

  • Trade, Treaties, and Embargoes are nothing new,
  • Today’s trade agreements and partners are not necessarily tomorrow’s trade agreements and partners,
  • The outcomes are not always what you would expect.

Trade, Treaties, and Embargoes are nothing new

Written peace treaties, with economic ramifications, have been around for at least 4,500 years. For example, archaeologists have found clay cylinders dating from about 2,500 BC that record a treaty between the two Sumerian cities of Lagash and Umma that were looted 18 miles apart. The second cylinder describes a one-time penalty of 144,000 gur of grain that Umma had to pay Lagash.

And while the Continental System was one of the most comprehensive attempts at an embargo throughout all of history, the concept of an embargo, which is the partial or complete prohibition of commerce and trade with a particular country, the origin of the embargo is in the blockade, which was initially designed to cause military exhaustion and starvation, but which evolved over time to target the populace (to build internal dissension in the enemy) as well as the military. And blockades have been around for over 2,500 years. For example, back in 458 BCE, the Athenians blockaded the island of Aegina in the Saronic Gulf during the first Peloponnesian War.

Trading Agreements and Partners are in constant flux

A trading agreement generally only lasts as long as the agreement is beneficial to both parties. Once it is no longer beneficial, one of three things will generally happen:

  • it will be executed minimally to completion, if it ends soon,
  • it will be renegotiated, if it doesn’t end soon but both parties want to maintain a relationship, or
  • it will be broken, and one or both parties will risk penalty or retaliation because they feel it can’t be worse than the current agreement.

The outcomes of a Trade Agreement, Treaty, or Embargo are not always what you expect

In the case of an agreement, the agreement might go exactly as planned. The first party might deliver to the second party the exact quantity of goods specified for the exact duration specified in the agreement, and then stop. The agreement might work out so good for both parties that they double down and trade even more. Or, it might work out so bad that they almost immediately negotiate an end to the agreement.

In the case of a treaty, it might strengthen relations or it might weaken relations.

But in the case of an embargo, the exact opposite of what is desired can happen. It might be the case that all parties in the coalition respect the embargo and stop trading the designated goods and services to the party for which the embargo applies. And it might be the case that some parties in the coalition refuse to respect the embargo and continue to trade with the embargoed party anyway.

But even if the first case is the reality, it is not necessarily the case that the embargo will have the desired effect. It could be the case that the embargo, designed to weaken a party, actually strengthens a party. Sometimes the ancient* proverb is right and the enemy of my enemy is my friend and the embargo, instead of hurting the intended party, causes them to strengthen their trading relationship with another party and makes two parties you want weakened stronger.

And, going back to Tuesday’s post, just like the Continental System backfired on France, as it only made Britain and Russia stronger when Russia started trading with them again in 2010, any embargoes on Russia, which is no longer the Super Power they once were, is just going to backfire on any western country that hopes that the embargo is going to weaken Russia. All the embargo is going to do is strengthen Russian ties with its Middle Eastern and Asian neighbours, and China in particular. The New Silk Road will be here sooner than you think.

So what does this mean for your Supply Management Organization?

* An early expression of this concept is found in a Sanskrit treatise on statecraft dating to the fourth century BC.