… while 10 cents from every additional sale might make it, if you’re lucky!

A week or so ago, Joël Collin-Demers said COVID was the instigating event that pushed Procurement front and center in a comment to yet another post about the tariff crisis (to which, as I keep saying, the only solution is BTCHaaS), when it was really the (fist) elevating event in over a decade.

The first event that really put ProcureTech on the map was the 2008 financial crisis. This is because companies had to stop the bleeding, fast, and charged Procurement to get ‘er done. But once the markets settled, and the provider base stabilized, and companies willing to spend the money they needed to implement proper tech and get more efficient did so, Procurement kind of faded into the background again. That’s because, when markets rise, and sales rise, the C-Suite focusses entirely on revenue, almost to the point of irrationality, because the faster that revenue rises, the higher the valuation, and the more money they can make on the markets and trades.

However, the 2008 financial crisis is why the M&A and PE activity started to ramp up in ProcureTech in the early teens, because of the importance placed on cost cutting as a result of the 2008 financial crisis. And why, if something else had happened sooner, Procurement would have risen up the organizational chart faster, instead of falling back into obscurity at many organizations who returned undue focus to Sales and Marketing.

This, of course, belies the sad, sorry, state of affairs of North American business that still sees marketing and sales as the key to growth in a shrinking economy (and yes, with birth rates declining in almost all first world countries, it is a shrinking economy) when the real key is cost management. Remember your business 101 equation: Profit = Revenue – Expenses.

This says that every dollar of revenue you add is eaten up by the total cost to acquire that dollar — the total cost of that good or service, which is usually at least 90 cents of that dollar.

However, every dollar of expense you cut is gone in its entirety. Every dollar saved goes straight to the bottom line.

Thus, Procurement is 10 times as valuable as sales! But yet, the marketing madmen will try to hide that from you to protect their multi-million budgets!

So if you want to survive the crisis of the day, whatever that crisis may be, it’s not sales, it’s not marketing, it’s not finance, it’s not executive leadership or vision, it’s Procurement. Plain and simple. Maximize every dollar spent while eliminating those that don’t need to be.

Unless, of course, you are a ProcureTech vendor, in which case, as per a previous post, skip the fairy dust and buzzwords, focuses on your customers pain, and put together some educational materials (marketing and training) that will help them ease the bleeding. If you’ve forgotten how to do that, or never learned, there are those of us who can help you!