A recent article by Mark Trowbridge in the Supply Chain Management Review covered “seven ways to build your negotiating strength” that should be considered a must read for anyone engaged in negotiations, especially if the relationship with the supplier is not a collaborative one.
- Involve Supply Management Early and Often
This tactic, employed by world-class sourcing groups, will assist in communication and coordination with internal customers. - Differentiate Between Competitive and Collaborative Negotiations
Competition is a great way to level the playing field and drive suppliers down to market-efficient pricing, provided that there is competition, movement ability, sufficient volume, sufficient time, and a willingness to change. In comparison, competitive bargaining can assist in complex negotiations where you’re “negotiating out of a hole”. - Prepare the Team to Fight the Tough Battles
As the author notes: 75% of negotiation time should be spent outside of the room preparing data, strategy, and roles. - Empower Negotiations through Factual Data
There’s nothing more powerful than being able to call out a supplier in a negotiation when you have a well-researched should-cost model that backs up your claim that the supplier should be able to come down 20% if you consent to the volume necessary for optimal production runs. - Negotiate ALL TCO Elements Before Entering a Relationship
Forget the transportation costs? That’s a shakedown. The holding costs? That’s a shakedown. The disposal costs? That’s a shakedown. The service fees? You bet that’s a shakedown. - Shift the Supplier’s Paradigm
Even when a supplier thinks they have a deal locked up, it may still be possible to convince them otherwise and create a significant advantage. Starting renewal negotiations early, putting other products or services on the table, and tabling joint development can all play in your favor. - Leverage the Buyer’s Performance
Use the supplier’s past performance as a lever in negotiating future product or services acquisitions.
And, whatever you do, don’t allow the following mistakes to be made:
- Letting a supplier know they have the business before the negotiation is done.
- Creating specifications that can only be satisfied by one supplier.
- Not allowing sufficient time to complete the requirements.
- Allowing colleagues and executives “on the supplier’s side” to be involved in the negotiations.
- Failing to recognize the scope and complexity of a multi-faceted, high-value acquisition.
- Letting business units make key concessions to the supplier.
- Allowing “inside information” to fall into the hands of the supplier.