… that it hasn’t built yet, as reported by Dan Gilmore in funny stories from a career in supply chain that were actually scary, sad, insightful, humiliating, and, well, just plain stupid (in that order), is the following:
How much are you going to pay us to teach you how to build this solution so you can eventually sell it to others?
The reality is that there are a lot of shops out there these days that can build a decent software solution, given a specification, but not many shops have the right business knowledge, experience, and insight to design a truly great solution. So, if the shop expects you to provide the IP, make sure you get a great deal on the solution because that IP is valuable.