… as Starbucks announced that its geek chic patrons can now pay for their half-caf non-fat soy mocha lattes with their iPhones. (Source: CNNMoney.com).

But there’s a supply chain lesson here for all of us: Give your customers want they want, and they’ll keep coming back.

Now if they’d just roll out trenta soy capuchinos above the 49^th parallel …