Because, as this recent article in Supply Chain Brain on how Market Intelligence Helps You Avoid Embarrassing Questions About Your Supply Chain, your competitor could purchase a stake in your key supplier and cut off supply on a moment’s notice (if your contract is on the supplier’s paper and allows for termination on significant change in control) and you wouldn’t know until supply stopped.

That’s why you need to be continually monitoring the market so that you’ll know:

• when a supplier is in financial distress and looking for an investor,
• when supply is limited due to spikes in demand or raw material shortages, and
• when opportunities arise to acquire new sources of supply.

And when you need to bring counter-intelligence strategies into play. So check out how Market Intelligence Helps You Avoid Embarrassing Questions About Your Supply Chain. It will be worth your time.