… and MUCH MORE than just a minor version number!!! Soon after the doctor and the prophet published the first part of their UIX guide, the doctor received a copy of a mass email from a vendor claiming that they couldn’t agree more and that their new release, X.Y+0.1 now met that requirement. Pretty bold claim!

As we haven’t yet reviewed the current release, we can’t comment, but we imagine that it would not be that much different than X+Y, which we did see. Now, we’re not saying in this case that X+Y wasn’t good, it was, or that the vendor won’t be a leader if it participates in the upcoming solution maps, as it has as good of a shot as anyone else, and probably better in some ways, but UI and UIX doesn’t change over night, and definitely doesn’t change much on a minor, almost quarterly, release cycle.

And a bold claim like this, especially a bold claim coupled with a minor release, can cause the vendor more harm than good as it can lead to unrealistic expectations in the mind of analysts and, more importantly, potential customers that might then hold it to an unrealistic standard when evaluating the solution than the analysts, and more importantly, customers would otherwise convey upon the solution. This could cause the vendor’s solution to be scored lower than it should be, and even lower than an inferior solution from a competitor (as compared against the customer’s specific needs) which would then be, incorrectly (with respect to the customer’s specific needs) chosen.

Moreover, a great UI / UIX does not need to be sold — one look and the UI/UIX and it sells itself. All a vendor with a great UIX needs to do is promote all of the great things the solution can do and all of the processes that it solves and get in front of the potential customer. That’s it.

Remember, as Scotty always said, under-promise, over-deliver. After all, how else do you expect to get a reputation as a miracle worker?