From 2012 to 2016, Showtime ran a series called House of Lies, which was a comedy drama where a charming management consultant and his crack team used every dirty trick in the book to woo powerful CEOs and close huge deals.

And, unlike many consultancy teams, they were quite successful. There were TWO reasons for this.

1. When they worked together, they brought the A-Team.
   • The Face, Marty, played by Don Cheadle, who was not only charming, manipulative, and opportunistic, but skilled enough in business to nail the spin brought by
   • The Brains, Clyde, played by Ben Schwartz, who specialized in marketing and spin doctoring and could craft just the right messages for Marty to deliver (and, like the Marketing Mad Men, partied a bit too hard and struggled with addiction), and who would have his plans backed up by
   • The Techie, Doug, played by Josh Lawson, who was a genius in numerical analysis and statistics and could find the right numbers to spin any tale The Brains and/or The Face need to weave to make the sale, and this was all brought together by
   • The Toughie, Jeannie, played by Kristen Bell, who managed the engagements, supported the team, and made sure the clients were reeled in hook, line, and sinker. (Without her, the team probably would have fallen apart, especially given the egos that had to be managed on the team. Don’t overlook the importance of The Toughie!)
2. They came together, and even after falling outs, stayed together.

The third point is probably the most important.

A team is NOT assembled by a sales manager assembling four random consultants with “the right backgrounds” and throwing them on your project. Four random consultants who

• might not even speak the language when it comes to your problem domain,
• could be missing critical skills,
• have entirely different work styles, and
• are misaligned on what the right outcomes of a successful engagement for the client actually are!

An A-Team

• speaks the same language,
• have all the required skills between them,
• work well together and have already succeeded doing so, and
• are aligned on a successful outcome for the client.

In response to my LinkedIn summary on why you need The A-Team for Proper Selection Advice, someone asked how do you identify the right persons? The answer is, YOU DON’T!

The A-Team is already working together, delivering success. And in the case of the House of Lies, they succeed as a team by using their history together to effectively work together to sell the client a shared vision, even if the vision was one big lie. (So imagine the results you would get if you hired an A-Team to work for you, and not a consultancy that’s also an implementor that wants to maximize billable hours.)