On July 6, 2009, Dave Carroll shared his story with the world about how United Airlines carelessly smashed his guitar on March 31, 2008, when he was on the way to a week-long tour of Nebraska, and how United refused to accept any responsibility or fix it. (Full story.) As you may recall, his story, first expressed in a music video on YouTube, was an overnight sensation that quickly received over Three Million views in the first week. It was such a sensation that it even inspired the Harvard Business Review to do a case study on how viral videos spread and what firms can do about them.
To date, the trilogy has garnered over 9,942,000 views!
|United Breaks Guitars||Views (June 29, 2010)|
Since the first video was released on July 6, 2009, this means that we’re only one week away from the one year anniversary! It’s time to step up and thank Dave by ensuring that his fantastic efforts receive the Ten Million Hits they deserve before the anniversary is reached … because the airlines, as a whole, still haven’t gotten the message. United Breaks Guitars, Northwest Breaks Dulcimers, and now Delta Smashes Bicycles, proving that they just don’t care whether or not you TriAndGiveaDam or whether or not the children in Africa have water.
Share the links and spread the word! Surely 58,000 views in a week isn’t much of a challenge!