In our previous two installments in this coronavirus series for small-business owners, we noted how two general categories of business have been hit hard by the coronavirus shutdown: services and non-essential products. We focused on how those businesses not selling products will be especially hard-hit and have to be creative with e-commerce, social media and other online tools to have any chance of survival in some cases. We also noted that these businesses would not be able to maintain staff levels and would be contributing even more to the COVID-19 disenfranchised workers as time went on.
The shelter-in-place emergency measures mean less shopping or spending money on a meal or a night on the town — so a large number of people are out of work, including:
- sales clerks
- wait staff (restaurants, coffee shops, liquor establishments, etc.)
- personal services professionals (tattoo artists, barbers, stylists, cosmetologists, etc.)
- tour guides, museum staff, etc.With the exception of some personal services professionals who can work out of their homes, there is no traditional work for these individuals. This doesn’t necessarily mean that they can’t do anything related to their chosen profession, just that they can’t do it the way they intended to do it — and that they might need to find other work to supplement their income. Or they may need to change jobs for the time being (and in doing so they just might find a better career).
So what can they do? Read Part III of the doctor‘s 3-part series on Surviving the Coronavirus that just posted over on Spend Matters.