Daily Archives: August 15, 2024

Dear SaaS Provider, Where’s Your Substance? Being SaaSy is No Longer Enough.

As per our January article, Half a Trillion Dollars will be Wasted on SaaS Spend This Year and, as per a recent article over on The CFO, CFO’s are wising up to the hidden bill attached to SaaS and cloud, which might just be growing faster than the US National Debt (on a per capita basis).

As the CFO article notes, per-employee SaaS subscriptions alone are now costing businesses $2,000 (or more) annually on average, and that’s including ALL employees from the Janitor (who shouldn’t be using any SaaS) to the CEO (who likely doesn’t use any SaaS either and just needs a locally installed PowerPoint license).

To put this in perspective, this says a small company of only 1,000 people is spending 2 MILLION on SaaS (and a mid-size company of 10,000 people is spending 20 MILLION), most of it consumer, and likely a good portion of it through B2B Software Marketplaces because it’s easier for AP. If the average salary is 100K with 30K base overhead, that’s costing the organization 15 (or 150) people, or a 1.5% increase in workforce, which is substantial if it’s an organization that needs people to grow.

And the worst part is that a very significant portion of this spend is overspend or unnecessary spend, with many SaaS auditors and SaaS management specialists finding 33% (or more) overspend as a result of duplicate tools, unused licenses, and sometimes outright zombie subscriptions that just need to be cancelled. Plus, poor management and provisioning leads to unnecessary surcharges that is almost as bad as unused licenses.

There’s no excuse for it, and CFOs are not going to put up with it anymore. SaaS Audit and Management tools are going to become a lot more common, and once the zombie subscriptions, unused licenses, and cloud subscriptions are rightsized, when these companies realize they are still spending at least 1,500 per employee on SaaS and cloud, they are going to start grouping tools by function and analyzing value. If there are two tools that do lead management, workforce management, or catalog management, one is going to go. More specifically, the one providing the least value to the organization. It doesn’t support multiple what-if scenario creation yet or true SSDO, but its more than just simple side-by-side comparison and more analysis capability is on the roadmap for later this year.

So, dear SaaS Provider, it’s important to ask:

  • what’s your substance
  • how do you provide more hard dollar value for that substance than your peers
  • how do you measure it and prove it to the customer
  • … and make sure you’re not the vendor that is cancelled during the audit

And, dear organization who hasn’t done a SaaS audit recently, why haven’t you? You’re sitting on 30% overspend in a category which is likely, with most of the spend split between departments and hidden on P-Cards and expense reports, $2,000 per employee and growing daily. You need to do the audit, rightsize your SaaS, and then centralize SaaS management and SaaS acquisition policy. It’s not a minor expense, it’s a major, business altering, outlay.