Category Archives: Exact Purchasing

Exact Purchasing is a Pocket Cube Part 1

Last month we told you that Jason was right when he said that we need exact purchasing, but as we clearly stated then, and stated now, it’s NOT a new matrix. Especially when the original Kraljic matrix didn’t really fix anything in the first place (as it just gave us a methodology to start thinking about Procurement methodically so that we could start on a journey to actually fixing Procurement).

However, any methodology that wants to fix Procurement can’t just try to reinvent the Kraljic Matrix, even if it takes a data, vs process, centric approach. (Although the correct answer will involve both data and process.)

There’s two reasons for this.

First, any answer must take into account people, process, and data. (It’s not tech, tech is just that which implements the process on the right data with the support of people, who at least need to define the process the tech will employ if automation is being deployed.)

Second, any answer must properly take into account the complexity, market risk, and category impact. The only way this can be done is if EACH dimension is analyzed separately — not bundled together in some arbitrary mish-mash of factors that tries to pretend two (or more) dimensions are more-or-less the same.

In traditional Kraljic, you balanced profit vs a risk-complexity mish-mash. It sounded good, except risk and complexity are NOT the same thing. Risk is external (market) risk that you can try to mitigate, but that you have no control over. Category and product complexity is completely under your control — you control the design, the raw material mix, the production process, etc. You can choose to make the product simpler or more complex, use better or worse materials (as long as they meet minimum/maximum industry and government safety and compliance requirements), or less (or more) intensive production processes. Your choice.

In the proposed Busch model, you replace impact with influence and map that against a risk-complexity mish-mash, and then you use this mapping to translate Kraljic’s definition of what a category is into an actual data-backed strategy to purchase it. It’s progress, but not the answer.

The answer, as per our last post, is the pocket cube, where you break out risk and complexity into their own dimensions and deal with the categories accordingly. Especially when there is a mis-match between the risk and complexity ratings.

It’s easy when the risk and complexity match in severity, and Jason is dead on when the risk, complexity, and category impact (not cost, or profit, but criticality) are low and when the risk, complexity, and category impact (again, not cost, or profit, but criticality) are high. In the first case, it’s transaction focussed (but not necessarily continuous real-time transaction monitoring) and in the latter case it’s fundamentally a cost-based architecture, but more complex than Jason presents.

Where it gets tricky is the grey areas when there is a mismatch in two of the categories and, more specifically, when risk and complexity are diametrically opposite. But we’ll get to that in a later post. Starting tomorrow, we’ll take the first two of the four easy categories.

We Need Exact Purchasing … But It’s NOT a New Matrix!

We all know the Kraljic matrix is broken, and that it has been broken for a while. As Jason Busch starts off in his article on how Supply Management Must Become Exact Purchasing, Kraljic was right at the time, but it’s time to come back to where we started. And, more importantly, recognize that the Kraljic Matrix was designed as a starting point for supply management to think critically — and Supply Management was supposed to evolve from there. But it never really did.

Sure we got the Purchasing Chessboard by Kearney to supplement a host of seven step methodologies, procurement game plans, new techniques for managing indirect spend, lean supply management, and a slew of techniques from every niche consultancy to enhance your supply, and category management, strategies, but almost all of these are based on the classic 2 * 2 Kraljic matrix with refinement.

In his post, Jason, who rightfully says that procurement at scale is not one-size-fits-all tells us that answer is Exact Purchasing, or more specifically, The Exact Purchasing Quadrant, where he tries to map cost influence vs contract-and-supply complexity because Kraljic told you what a category is when he mapped profit impact vs. risk / complexity, but he didn’t tell you what to do with it. According to Jason, if you have:

  • low cost influence and low complexity, you transaction capture
  • low cost influence and high complexity, you govern the relationship
  • high cost influence and low complexity, you manage market risk
  • high cost influence and high complexity, you architect the cost

And Jason’s mostly right. Depending on the category in question, you’re generally going to apply one of those approaches.

Jason doesn’t stop there. He tells you that the thread that ties all four of these together is data at the core. And he’s right. Without a data-based (not necessarily database) approach, you’ll never effectively manage, and thus never effectively purchase, a category. Moreover, Jason does a great job at telling you what the core data is, where it resides, and where it could sit in your next generation enterprise Supply Management Solution (SMS). But he falls short when dictates the velocity, because that depends on the criticality. And even worse, the depth of data required depends on the criticality — which can also change the quadrant a category falls in!

For example, while packaging, print & marketing, and NPD are definitely strategic (Kraljic) cost architecture (Busch) categories for some companies (i.e. CPG, Advertising Agencies, and Manufacturers), they are tail-spend for other companies (i.e. Retail Store, Luxury Brands, and a Services Consultancy).

Jason’s improved approach still fails because it suffers from the same fallacy as the original Kraljic matrix — that complexity and risk are a single dimension. They’re not. Complexity is a factor of the product or service that you design and is an internal dimension that you have complete control over. Risk is a factor of the external environment that impacts your ability to create and deliver the product or service and depends on the financial stability of your supplier, the geopolitical situation in which it operates, the trade routes that exist between your supplier and your location, your supplier’s supply chain, and everything else in between — these are all factors you can’t control. Furthermore, it’s not profit impact (Kraljic) [which is short term] or cost influence (Busch) [which depends on spend], but criticality, which is measured in value impact [and what happens if the buy is unprofitable, of poor quality, or unavailable]. A category with zero savings potential can risk a 100M product line if your products can’t be completed without it (and we’ve seen this many times over the last two decades as critical sensors or single-sourced components shut down automotive lines or lack of RAM [from the decennial plant fires] or custom control chips [from trade slow-downs or insufficient production] greatly impacted personal computer / laptop or game system production — costing major brands hundreds of millions of dollars).

The reality is that Supply Management / Exact Purchasing / Get My Stuff (and Git-r-Done) is NOT a 2 * 2 matrix. It’s a(t least a) 2 * 2 * 2 pocket cube (and a 3 * 3 * 3 cube in large Enterprises) that is different for every organization where you take into account:

  1. complexity – low (med) or high
  2. market risk – low (med) or high
  3. criticality – low (med) or high

And as you progress from the lower left of the cube (where all dimensions are low) to the upper right of the cube (where all dimensions are high), you’re simultaneously following a three-dimensional path down a bi-furcating decision tree that takes you from non-critical items where you are simply managing as transactions to highly strategic items that you are cost architecting to the best of your ability, monitoring at least weekly, and alerting the category manager to on every major market event. In the middle, you will deal with your leverage and bottleneck items using well-timed market events to mitigate risk and managed relationships to ensure smooth supply, with the depth, and velocity, of the data correlated to the criticality of the item to your operation.

You do that, and you’ll finally be on the road to Exact Purchasing.

And I’ll leave it to Jason to work out the details of the starting cubic, as he’s so intent on fixing Purchasing (now that he’s semi-retired and can pontificate on the philosophical of purchasing).

(And once Jason does that, I’ll tell you how execution differs between small, medium, and large enterprises because “strategic” doesn’t mean the same thing at different levels, there is no one-size-fits-all platform, and, after a lack of operational readiness [which THE REVELATOR will happily fill you in on], this is likely the second biggest reason new technology acquisition projects fail in our space.)