Category Archives: Technology

Product Portfolio Management Mistakes in a Down Economy

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A recent article in Industry Week on “portfolio management in a down economy” did a great job of summarizing all the mistakes dumb companies make in a down economy in blind efforts to conserve cash. As I have said before, and as the author clearly notes, companies that cut research-and-development during a downturn “don’t have anything new in their product portfolio that is of interest to their customers” when better times eventually return. This means that if you think times are bad now, they’ll only get worse when the up-swing starts and your competitors, who didn’t cut R&D, are introducing new, in-demand, products while you’re trying to push the same old, same old from two, three, five years ago.

While it’s understandable that R&D funding might have to be (slightly) reduced, there are right ways and wrong ways to go about it. The right way is to key (in) on the projects that exhibit new technology, gain entry into new markets, or are of greater interest to your customers. Similarly, a great technology without a current market should also come under scrutiny. Maybe development should be delayed to when you have more spare dollars to throw at it (as all great technologies will eventually find a market). And avoid these common mistakes outlined in the article:

  • Failure to reconcile the portfolio with resources.Make sure you can support the key portfolio projects to the full extent they need to be supported.
  • Failure to look outside the four walls. There are broad external forces that will ultimately decide which products will sell when the market up-swings and which won’t.
  • Failure to innovate. Some companies get complacent with an existing portfolio and focus only on product extensions rather than disruptive innovations.
  • Failure to understand the customer. If you can’t satisfy your customer, someone else will.
  • Failure to utilize common business sense. Yesterday’s metrics and data don’t tell the whole story about today, and definitely don’t tell the whole story about tomorrow. Don’t overlook the knowledge and experience your sharp people will provide and blindly rely on an unproven tool. Tools optimize scenarios … they don’t create them.

Building Better Links in Your High-Tech Supply Chains

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An article from late last year in the McKinsey Quarterly on “building better links in high-tech supply chains” did a great job of summarizing the roadblocks to collaboration in today’s high-tech supply chains and of providing great advice for building better bridges across your supply chain.

When you get down to the nitty-gritty, the following roadblocks are almost universally present in under-performing supply chains:

  • Partner complexity and churnSupply chain partners often change as product designs and specifications evolve.
  • Siloed forecastsManufacturing, Sales and Marketing, and Product Development often keep, and modify, their own copies of the forecast separately.
  • Poor data qualityOEM forecasts, which set broad targets across a number of product lines, aren’t typically granular enough to be useful to partners.
  • The spiral of mistrustExecutives often believe that they must guard information on their business plans and processes, even from partners.

However, with a little work, they can be removed. The advice given in the McKinsey article is good.

  • Sledgehammer the SilosEveryone needs to work off of the same plans and forecasts.
  • Trust is TantamountVery little is truly so confidential that it can’t be shared with (strategic) supply chain partners. For example, point-of-sale, customer forecasts, and primary market data will soon be public knowledge anyway (a supplier could walk in and see your product in a store, access public import/export records, and do a survey to see where most of your product ends up), so why not share the information up front? Confidential designs beyond the subassembly they’re building are one thing, forecasts are another.
  • ShareWhy should your partners use their own separate distribution networks with overlapping inventory hubs and logistics systems, which only increases costs for everyone? These assets can, and often should, be shared … and this will reduce costs for all parties.
  • CollaborateUndertake joint product development, at least on the components your partner is responsible for. After all, they’re the true experts and given the freedom to come up with a design that conforms to a few parameters might save you a bundle of cash. Look at what Tata Motors did. You could do that to.

Listen to Gene and Seize Your Supply Chain Opportunities

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Gene Tyndall, editor of CSCO Insights, recently penned a piece on how the “recession offers chief supply chain officers opportunities as well as challenges” which I believe is a must read because I do not think enough organizations are taking advantage of the opportunity provided to them to become the organizational superstars. Gene, who recommends that organizations pursue smart cost reductions, indicates that these smart cost reductions are likely to be found in your:

  • Overall Supply ChainAs many companies have found, going global typically adds unexpected costs, increased time, and risk. However, innovation and intelligence focussed on the problem by an experienced organization can often reduce these costs, time, and risks.
  • Supply Chain NetworkProduction and logistic locations add costs in the form of fixed capital, operations, taxes, leasing, and SG&A expenses to the business. Rationalizing the global network can reduce these costs.
  • Total Delivered CostThe total delivered cost, which includes freight, duties, taxes, and logistics, can often be reduced through better logistics, duty, and tax planning.
  • Logistics OutsourcingThis industry has rapidly matured over the last decade, and a 3PL provider with an appropriately designed network might be able to save you money.
  • Supply Chain TechnologiesWhile traditionally thought of as long-term cost reductions, there are near-term savings potentials through today’s rapid implementations, improved visibility, powerful analytics, and greater alignment of technology to the business. Especially if you go pay-as-you-go SaaS. e-Sourcing will allow you to identify potentially lower-cost and higher-quality sources of supply, decision optimization will allow you to define the allocation with the lowest cost that meets all of your business requirements, contract management will allow you to monitor and ensure provisions and pricing are being met, e-Procurement will automatically do m-way matching and flag invoices that aren’t at contracted amounts or duplicate billings, etc.

Managing Supply Chain Technology Challenges

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A recent article in Supply Chain Leader on “synchronizing supply chain applications with continuous change” had some good tips on how to manage the challenges that come with any technology deployment, including technology deployed to support the supply management organization. As the article notes, even the best designed applications won’t deliver with a deploy-and-do-nothing approach. Value comes from continual use, and continual upkeep, and this only happens if you conquer the challenges and get the adoption levels you need, quickly.

According to the article, these are four of the biggest challenges and the best ways to combat them:

  • Operational ChallengesRetaining operational knowledge is a challenge for the best of organizations. A continual commitment to training and employee process ownership is key.
  • Evolutionary ChallengesContinuously changing demand requirements, competitive pressures, and supply arrangements put a strain on even the most agile supply management departments. They key to success is to continually monitor application usefulness, and when performance starts to slide, refine the models, data, and application thereof. This will require regular maintenance and updates for an on-premise application, or regular product direction councils with your SaaS vendor to make sure the application stays as relevant as the day you bought it.
  • Organizational ChallengesMany applications are implemented to respond to certain business needs, but priorities shift over time. As attention gets diverted, applications lose executive sponsorship and the (financial) support required to keep them relevant. In order to make sure this doesn’t happen, current and potential application usefulness needs to be reviewed every year along with the potential savings that could be realized if the application obtained the necessary support. Then, a business plan that presents the ROI can be prepared to secure necessary funding. And if the ROI isn’t there, you know it’s time to replace the application with a more appropriate one, and you can focus your efforts on building that business plan instead.
  • Infrastructure ChallengesAs the technology landscape continues to evolve, new hardware and middleware releases bring new technology and innovations to the table. Every upgrade of infrastructure opens questions of compatibility, both backward and forward, requiring business applications to be upgraded. But if you keep track of your current compatibility requirements in a compatibility matrix, and analyze upgrade requirements before a planned upgrade, you can insure that the infrastructure environment evolves to support your application needs.

Are We Moving Away From China?

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Editor’s Note: This is Dick Locke’s third post as a regular contributor on Sourcing Innovation. (His previous guest posts are still archived.) Dick, who has delivered seminars to over 100 companies across the globe, is a seasoned expert on International Sourcing and Procurement who wrote the book.

I just read through AMR Research’s “Supply Chain Risk, 2008-2009: As Bad as It Gets“. It rightly points out that it’s been a scary year. It does do a very thorough job of criticizing China. I know that AMR is just reporting what their clients report to them so I can’t fault AMR for what they say.

Among the things they say

China is the world capital of supply chain risk.

And, because of such concerns,

The move away from China sourcing starts with higher value-added work, boding ill for the Dragon’s ambitions to outdo Japan’s ascent from a cheap labor to high-tech economy.

If such a move has taken place, it’s not apparent yet in the computer industry.

Here are statistics from the US International Trade Commission: HTS 8471 is computers and peripherals. Data is January through April.

 

Country 2008 YTD 2009 YTD Percent Change
Thousands of dollars YTD2008 – YTD2009
China $9,101,153 $8,407,280 -7.60%
Mexico $1,734,089 $1,863,850 7.50%
Malaysia $3,166,961 $1,150,911 -63.70%
Thailand $1,138,875 $818,513 -28.10%
Singapore $953,493 $543,373 -43.00%
Japan $537,601 $383,673 -28.60%
Canada $280,130 $232,428 -17.00%
Taiwan $276,369 $207,521 -24.90%
Ireland $221,564 $171,436 -22.60%
Hungary $244,124 $147,130 -39.70%
Philippines $234,714 $130,273 -44.50%
Germany $125,194 $104,954 -16.20%
United Kingdom $103,245 $94,534 -8.40%
Korea $152,459 $88,018 -42.30%
Israel $47,296 $52,556 11.10%
Subtotal: $18,317,267 $14,396,450 -21.40%
All Other: $290,471 $211,065 -27.30%
Total: $18,607,738 $14,607,515 -21.50%

 

Sources: Data on this site have been compiled from tariff and trade data from the U.S. Department of Commerce and the U.S. International Trade Commission.

Comparing the first four months of 2009 to the same four months of 2008, computer imports into the United States dropped 21.5% in value. Imports from China only dropped 7.6%. China is increasing its share of imports.

I don’t think this is a sign that computer manufacturing is returning to the U.S. However, one sign that nearshoring may be taking hold is that Mexico is one of only two countries whose absolute value of imports increased. It jumped from number three country to number two.

These USITC reports are especially useful when sourcing. Look for both high value countries and rapidly growing countries. Your best sources will probably be in those countries.

Dick Locke, Global Procurement Group and Global Supply Training.