THE REVELATOR asks What is the ProcureTech fork in the road.

The answer is easy! It’s the same fork every year. As a ProcureTech practitioner, you have two choices:

1. Take the shiny yellow brick road that the marketers are trying to lead you down with their fancy soundbite hogwash and promises that all your dreams will come true when the software is implemented (as long as you don’t ask to see the wizards behind the curtain creating and implementing the software until after the contract is inked and the payment made).

(But, of course, the wizard behind the curtain, like the Wizard of Oz, is nothing more than a conman and a simple circus magician. The yellow paint is fool’s gold. And the bricks are made of cheap plaster and can’t take much weight.)

2. Take the dark path through the forest where you’ll have to clear the brush and bramble yourself, learn how to be self sufficient, and, presuming you survive, come out stronger in the end for undertaking the journey.

Of course, this is a harder path, and you’ll have to work for it. You’ll have to do all of the work and follow all of the guidance in our 2025 is Just Another Year series that we just finished. More importantly, you have to be willing to admit that all the marketers are telling you lies, damn lies, and fake statistics produced by Gen-AI. That the promises from sales are all best case hypotheticals and not practical reality, likely assume you are getting functionality not yet developed, and that you have perfect, complete, data well beyond what you actually have. That the implementation will be more involved, take longer, cost more, and be much, much harder than they want you to believe. And integrations won’t be out of the box and will take a lot of custom jiggery. And then your data won’t be clean enough or complete enough or in the “expected format” and the data migration will be way more challenging.

Success will ultimately depend on you owning the system selection, implementation, integration, data migration, and training. You have to understand your needs, your systems, their integration requirements, your data, the cleansing and enrichment requirements, and the training your team will need. And you have to oversee the creation of the plans for each step of the journey. You can hire outside expert consultants … but you have to make sure they are experts and nothing is overlooked. It’s all on YOU. Just YOU.

And only one of these paths is the right fork, but guess which fork will be chosen by the majority of people?