Daily Archives: February 19, 2025

Why the doctor is NOT an Influencer! Part I

This could be a short post, because the answer is short and sweet:

All Influencer Content is Mostly Useless.

But if you understood this, you wouldn’t be following them (and these influencers would disappear as fast as they came, but, instead, we’ll have to endure them for a few years — more on this in another article).

So now we’re going to break it down starting at the bottom of the top 10 list we just published!

Top 10 Lists Tell You What Is Relevant — Not Why, and even worse, Not How!

And in Procurement, if you don’t know why something is relevant, you’ll never be able to do anything about it. (And then, if you don’t know how to do it to get results if you try, you’re in trouble, especially if it required a large portion of your very limited budget to try it.)

If you want an inspirational quote, you need look no further than your favourite guru or mystic.

More importantly, you don’t need inspiration to succeed, you need perspiration … and a bit of guidance on how to make your perspiration most effective.

You don’t need motivation, you need a raise and a bonus.

Motivation doesn’t pay the bills, and if you’re in the mood for motivation, there are professional motivational speakers that do motivation for a living (and because they get paid for it, you know that if they don’t do it for you, no one will).

You barely have time for a hobby you , so why the h3ll do you want to read about someone else’s?

As a Procurement professional, you’re unappreciated, overworked, denied the tools that would make your job easier, and blamed for everything that goes wrong. You laugh when you see the Monday.com commercial that shows people underwater by 10 am because you’re underwater 24/7, 365 days a year (366 in leap years). If you’re dedicating a few minutes a day to read something, there better be a reward in it for you. It better at least spark a usable idea if it doesn’t give you one.

You’re a Procurement Pro and you know that “Exclusives”, “Founders Clubs”, etc. is all just Sales BS to suck you in to something you don’t necessarily need!

You don’t need to belong to an exclusive, founder’s club. You don’t need to read through pages of spiel just to sign up for more pages of spiel when all you need is training, insights, action plans, proper tools, and useful KPIs that get results. If you just need a course, there are Professional organizations and training programs where you can sign up and pay per course. Real analysts, consultants, and other Procurement professionals will give you insights for free (but if you need help or training, that will cost — but the details/proposals aren’t hidden behind exclusive paywalls). Action plans need to be tailored to your needs and built by you or a qualified consultant. Proper tools are there, but you need budget, and, most importantly, real guidance from people who actually know the tools (and not just how to scrape their logo from their website and put it on a logo map). Useful KPIs are those that will encourage the right behaviours and need to be carefully matched to the project. And all of this needs to be delivered sales and marketing free to be useful.

 

Come back tomorrow for Part II!