Daily Archives: June 6, 2006

Are You Maximizing Your Free Exposure?


Are You Maximizing Your Free Exposure?


This is a one-time e-mail from Sourcing Innovation. Please feel free to forward this e-mail to anyone you feel may be interested.

Everyone’s marketing budget is crunched and, thanks to the economy, it’s going to stay that way for a while. No lavish parties, fewer trade shows, and more webinars will continue to be the norm. However, a webinar is no good if no one attends. Which means advertising the webinar, which is expensive and haphazard.

What you really need is public, third party verification that your solution solves the problems you claim it solves — and that it does so in a usable, effective, and efficient manner. Then you need to get this message out there in a respectable forum. You could ask an analyst to review and (hopefully) write about your solution, but getting their attention will cost you close to 30K per year, and might only buy you only a brief mention in a broad (and private) coverage report.

You also need credibility. Your prospects are getting smarter and they want solution providers who are capable, forward-thinking, and able to advance them on their journey to being expert supply management professionals. They’ve had enough of being abandoned after the salesmen gets his commission. Unfortunately, they’re not going to find you or your website. You could try turning to one of the print publications and hope that one of their journalists covers you, but thanks to the economy, they’re stretched thin and focused on getting dollars through the door so they can keep their jobs. As a result, if you’re not buying advertising, you’re probably pretty low on the queue.

Of course, if you have 50K to 100K to throw around every time you want to launch a new campaign, then life is easier. However, since an enterprise customer can only buy when they get their budget, you have to be out there every quarter. The cost for these quarterly campaigns can add up fast while not guaranteeing you any returns.

If you’re smart, though, you could get most of this exposure for FREE on Sourcing Innovation, one of the top blogs in the supply management space.

Sourcing Innovation Resource Site Listings are FREE

That’s right, you can list your upcoming conference, seminar, or webcast on the Sourcing Innovation Resource Site for FREE. While it might not get as much daily traffic as the blog, the blog also runs regular New and Upcoming Events posts culled from the Resource Site and this could expose your event to thousands of pairs of eyeballs.

Sourcing Innovation Solution Reviews are FREE

That’s right, it doesn’t cost anything to have the doctor review your solution — and the only requirement for getting a post is to follow the rules and show me something innovative. These reviews, which are not only free to your target audience but permanently archived on the blog, can net results for years to come. A solution review Sourcing Innovation did early in its first year is one of Sourcing Innovation‘s all-time top ten posts (with total views in the 10,000 range) and still getting accessed regularly. Compare this to a restricted-access analyst report which disappears into the archives after a few months.

Sourcing Innovation Guest Posts are FREE

Sourcing Innovation, which does not do sponsored posts or reviews, will consider a guest post from anyone provided it is related to supply management, free of marketing or advertising, and well-written.

In short, with Sourcing Innovation, you can get your webinar listed for FREE, get your solution reviewed for FREE, and build up your thought leadership for FREE. So what are you waiting for?

Of course, if you really want to get noticed big-time, you should consider a Sourcing Innovation Sponsorship which will put your logo front and centre before 10,000 to 20,000 unique pairs of eyeballs, who will make over 50,000 visits that access over 200,000 pages, every month. (While a review can net your website a few hundred visits, a sponsorship can net you a few thousand. Think about it.) More information can be found on sponsorship page, but I urge you to check out the Open Pricing Model and contact the doctor today.

I look forward to hearing from you!

Michael Lamoureux
the doctor” of Sourcing Innovation
thedoctor <at> sourcinginnovation <dot> com

For more information on Sponsorships, Illuminations or other Sourcing Innovation services, please see the following posts, e-mail thedoctor <at> sourcinginnovation <dot> com, or call 773 598 8846 or 020 7193 4883.

The SI Open Pricing Model
Get the Facts!
Your Search Traffic is Headed to Sourcing Innovation
Who Reads Sourcing Innovation?