The Harvard Business Review recently ran a well written and well argued article on how to harness your staff’s informal networks (subscription or purchase required) that was thought provoking, but a little too involved for my liking. While the methodology may be appropriate for many organizations, it violates the KISS principle. You don’t need an eight (plus) pronged methodology to make communities work. It can be as simple as one-two-three.
- Provide a home for the community.
If you’re a multinational, make sure the participants have the online tools and technologies they need to meet and collaborate. If you’re a small company in a single building, make sure there are rooms available on a regular basis. There’s no one-size-fits-all home, so it’s important that you buy the right one for the community you want to create.
- Enable participation.
Don’t just encourage participation, enable participation. Make sure your people have the time to contribute. Take a lesson from Google, and make sure your employees have 10% to 20% of their time free to focus on community projects and initiatives. That’s how you create communities that innovate and generate real results.
- Recognize and reward contribution.
Recognize those who maximize their community contributions and those who go beyond the required commitment levels, regardless of whether their contributions get used or not. The true value of a community materializes over time as it’s collective knowledge, and knowledge base, enables and inspires others to greater heights. Even an almost-there solution has value, especially if it contains a distinct idea or process that can be applied to a similar problem that arises down the road.
That’s all there is to it. Really.