About a year ago SI published a post that asked if it was green, or just more greenwashing after Terrachoice released its annual Sins of Greenwashing study that found 95% of the 5,296 products that were reviewed were still committing at least one greenwashing sin.
In response to this post, a reader has directed me to an awesome graphic, Green Marketing Exposed, created by Marketing Degree, embedded below (with permission), that breaks down the seven deadly greenwashing sins of
- no proof
- hidden trade-off
- smoke and mirrors
- false labels
- bold lies
and the top three ways consumers can avoid the greenwashing traps
- shop at big box retailers (heavily scrutinized by media)
- beware of the electronics, DIY construction product, toys & baby product, and household cleaning product industries in particular
- look for trusted logos
This is very useful for your supply chain sustainability manager. Know what to look for before your customer finds it!