About a year ago SI published a post that asked if it was green, or just more greenwashing after Terrachoice released its annual “Sins of Greenwashing” study that found 95% of the 5,296 products that were reviewed were still committing at least one greenwashing sin.

In response to this post, a reader has directed me to an awesome graphic, “Green Marketing Exposed”, created by Marketing Degree (.net), embedded below (with permission), that breaks down the seven deadly greenwashing sins of

• no proof
• hidden trade-off
• smoke and mirrors
• vagueness
• false labels
• irrelevant
• bold lies

and the top three ways consumers can avoid the greenwashing traps

• shop at big box retailers (heavily scrutinized by media)
• beware of the electronics, DIY construction product, toys & baby product, and household cleaning product industries in particular
• look for trusted logos

This is very useful for your supply chain sustainability manager. Know what to look for before your customer finds it!