Back in our 39 Part Series to Help You Figure Out Where to Start with Source-to-Pay in part 13 we gave you some vendors to shop around to the rest of your organization if you thought you can’t touch the sacred cows of Legal, Marketing, and, new-to-the-sacred-cow-list, the SaaS used in other organizational departments.

While the management of SaaS spend was not that important in the early days, and even only moderately important near the end of the last decade, it’s become critical since COVID (when everyone had to go on-line) as software spending has now become the third largest expense for many organizations after employees and office costs (that many organizations, who realized that employees don’t have to be in an office everyday to do office tasks and who don’t feel the need to force people to go back to buff the egos of the micromanagers who have no useful skillset and feel they need to micromanage to add value, are now trying to minimize, even to the tune of paying huge penalties to reduce office space).

A recent article in the FinTech Times really puts this into perspective. Summarizing the EagleEye SaaS Spend Report (2023), which analyzed over 400M worth of SaaS transactions, recently released by CloudEagle, the article noted that companies spend an average of $1,000 to $3,500 per employee on SaaS, while smaller companies, with less than 100 employees, spending (up to) 1M annually (on 50 to 70 apps) and mid-size organizations, of up to 5,000 employees, spending up to 100M annually on 300 to 400 apps! OUCH!

The article also noted that the highest departmental spenders were Engineering (45%), Marketing (19%), Sales (17%), Finance (7%), Customer Success (7%), and HR (5%). (Note there is no Procurement in this list, and that any apps are obviously classified as finance or Engineering [which includes cloud providers], which is sad.) Engineering/IT makes sense, it supports the entire organization, but that’s a pretty high percentage for Marketing and Sales. However, it makes more sense when it notes that, in terms of the number of applications used, marketing leads with 76 and sales is third with 42. Why? (The answer: because there is no central management or strategy, there are multiple tools doing almost the same thing, and it’s just total chaos in those departments.)

Obviously, it is becoming vital to scrutinise how their software budgets are allocated and ensure every dollar spent returns a significant value, and the article gets it right when it notes this, and while it should be on the radar of every CFO and CIO to get this spending under control, the article really misses the mark when it doesn’t mention the CPO — who is probably best positioned to help the organization come up with a sound spending strategy, as it not only puts every purchase it makes under the microscope, but gets put under the microscope for every purchase it makes (as most organizations still see it as a cost center despite the enormous value it brings by containing costs under chaotic cadences of the markets it has to buy in).

Furthermore, the first step is to get a true understanding of SaaS spend across the organization, which is likely buried on P-Cards to hide just how much rampant, off-contract, off-protocol spend there is. To this end, we do recommend engaging an expert SaaS Analytics firm which has pricing benchmarks on the most commonly used SaaS applications across the major areas (IT/Engineering, Marketing, Sales, Finance, and HR) to help identify all the SaaS spending and the best opportunities for cost reduction through termination of under/un-utilized licenses, consolidation to one provider for a specific function, and re-negotiation. Most mid-size or larger organizations that do this the first time will identify almost 30% of cost savings opportunity, which can typically be fully materialized within two years (given typical contract lengths and how long it takes to make all the migrations).

And while the doctor can’t say which firm is likely the best for you without a consultation, he can say that many of the firms on that list can do a do a good job and you should quickly be able to zoom in on the top two or three for you with an RFP and a few phone calls. Basically, you’re looking for a company that’s in your region, has analyzed the SaaS spend of a number of companies in your industry, has good spend analytics technology, and benchmarks on the major player that you feel comfortable working with. (And has really good spend analysis. Yes, we said it twice. Because it is important.) Since you don’t have to enter into a subscription for an initial project, you can easily get started because if the company is not the best for you, you’ll still get value and can redo the project with a different company in a year or two. There’s no reason not to do it and you’re guaranteed to identify savings. So why not Get SaaSy, now, get SaaSy!

“Ooh, the way that you spend it
Makes me go crazy, show me you can end it
You could be saving more
Ooh, the way that you buy
Makes me go crazy, show you I can end it
You could be saving more

Savings
Now (much more) …”