Supply & Demand Chain Executive recently published their annual Pros to Know for 2007, honoring supply chain leaders driving strategic transformation in the industry. In addition to Jason Busch, founder of Azul Partners and blogger extraordinaire of SpendMatters, whom I voted for in A Public Nomination, I’m happy to report that the two other bloggers I nominated were also named Pros to Know: Dave Stephens, founder of Coupa and author of Procurement Central, and David Bush, co-founder of Iasta and editor of eSourcing Forum. In addition, two other prominent bloggers in the sourcing and procurement space also made the cut: Tim Minahan, marketing guru of Procuri, and Charles Dominick, founder of Next Level Purchasing and author of the Purchasing Certification Blog.

Furthermore, Supply & Demand Chain Executive also selected three other bloggers to their hall of fame: John F. Martin, author of the Building SaaS blog for his tireless promotion of On-Demand; Annrai O’Toole, CEO of Cape Clear Software and author of the Clear Thinking blog for his efforts to cut through the clutter of the SOA (Service Oriented Architecture) space; and John Radko, strategist for B2B connectivity provider GXS and author of the On Demand B2B blog for his commitment to spreading the word about the power of connectivity On-Demand brings to B2B.

According to the article, “New media” are playing an important role in raising both the expertise of supply chain professionals and awareness of the increasingly strategic nature of Supply Chain in the enterprise. In the “blogosphere,” a network of Web logs, or “blogs,” authored by a growing number of industry veterans is playing its part by offering analysis of current events and trends, as well as a healthy dose of best practices. The blogs are sometimes serious, sometimes tongue-in-cheek, occasionally self-serving — the bloggers often are executives at solution providers, and other blogs are sponsored by solution providers — but almost always insightful and frequently entertaining. Supply & Demand Chain Executive recognizes the 2007 “Blogger” Pros to Know for their contribution to spreading the supply chain gospel.

It looks like Supply & Demand Chain Executive is finally catching on to the fact that it’s not the traditional media, but the new media that is driving the space. Maybe that’s why the publication has improved significantly over the past few months.