2010 Was A Sad Year for Innovation

After reading the top six innovation ideas of 2011, it only re-emphasized my belief that 2010 was a dead-end year innovation-wise. I don’t even want to think about what could be worse. Consider:

  • Contestification
    Can’t sell your product? Use digital media to crowd-source your marketing ideas from your customers while overpaying your CMO!
  • Keep Touching Me and I’ll Screen!
    Why read an article when you can touch, tap, stroke, finger, fondle, and pinch content-free videos?
  • WWWabs
    Why spend money doing proper software development and quality assurance when you can release crappy beta and let your customers QA for you?
  • That’s Quite A Coup, Onward Group!
    Digital coupon sites are now a six billion dollar enterprise.
  • From Farmville to Pharmville: We Got Game in Business
    As the economy went down the tubes, mindless games became a trillion dollar industry.
  • A Beautifully Designed Lobby
    In 2011, a marginal dollar invested in a lobbying campaign may yield far greater returns than a dollar invested in a brave new technology innovation.

All-in-all, it’s depressing.

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