After reading the top six innovation ideas of 2011, it only re-emphasized my belief that 2010 was a dead-end year innovation-wise. I don’t even want to think about what could be worse. Consider:
- Contestification
Can’t sell your product? Use digital media to crowd-source your marketing ideas from your customers while overpaying your CMO! - Keep Touching Me and I’ll Screen!
Why read an article when you can touch, tap, stroke, finger, fondle, and pinch content-free videos? - WWWabs
Why spend money doing proper software development and quality assurance when you can release crappy beta and let your customers QA for you? - That’s Quite A Coup, Onward Group!
Digital coupon sites are now a six billion dollar enterprise. - From Farmville to Pharmville: We Got Game in Business
As the economy went down the tubes, mindless games became a trillion dollar industry. - A Beautifully Designed Lobby
In 2011, a marginal dollar invested in a lobbying campaign may yield far greater returns than a dollar invested in a brave new technology innovation.
All-in-all, it’s depressing.