Daily Archives: October 25, 2015

One Hundred and Forty Five Years Ago Today

The first federal registration in response to the first federal trademark application was issued to the Averill Chemical Paint Company for a design with an eagle and a ribbon and the words, “Economical, Brilliant”.

This particular trademark may not be in use today, but trademarks can survive a long time. For example, the lodes U.S. trademark still in use was registered on May 27, 1884 — over 131 years ago. That’s a long time for a company to have exclusive rights to a mark, label, name, signature, or logo that exclusively identifies that companies products and/or services.

And given the importance of brand, societal damnation 39, this is an important legal advantage that cannot be overlooked.