Note the Sourcing Innovation Editorial Disclaimers and note this is a very opinionated rant!  Your mileage will vary!  (And not about any firm in particular.)

Three bids for that spend analytics project from the three leading Big X firms come in at 1 Million. One bid for that spend analytics project from a specialized niche consultancy you pulled out of the hat for bid diversity comes in at 250 Thousand. Which one is right?

Those of you who only partially paid attention to the education Sesame Street was trying to impart upon you when you were growing up will simply remember the “one of these things is not like the other” song and think that any of the bids from the Big X firm is right and the niche consultancy is wrong because it’s different, and therefore must be thrown out because it’s too low when, in fact, it’s just as likely that the three bids from the Big X firms that are wrong and the bid from the niche consultancy that was right.

Those of us who paid attention knew that Sesame Street was trying to show us how to detect underlying similarities so we could properly cluster objects for further analysis. What we should have learned is that the Big X bids were all the same, built on the same assumption, and can be compared equally. And that the outlier bid needed further investigation — a further investigation that can only be undertaken against an appropriately sized set of sample set of bids from other specialized niche consultancies to compare against. And without that sample set of bids, you can’t properly evaluate the lower bid, which, the doctor can tell you, is just as likely to be closer to correct than what could be wildly overpriced Big X bids.  (Newer firms often have newer tech and methods — and if these are the right methods and tech for your problem … )

As per our recent post, if you want to get analytics and AI right, most of these guys don’t have the breadth and depth of expertise they claim to have (as most don’t have the educational background to know just how broad, deep, and advanced AI and analytics can get, especially when you dig deep into the math and computer science and all of the variable models and strengths and weaknesses, and instead are trained on what is essentially marketing content from AI and analytics providers). In the group that sells you, there will be a leader who is a true expert (and worth his or her weight in platinum), a few handpicked lieutenants who are above average and run the projects, and a rafter of juniors straight out of private college with more training in how to dress, talk, and follow orders than training in actual analytics … and no guarantee they even have any real university level mathematics beyond basic analysis in operational research (and thus a knowledge of what analytics is and isn’t and can and can’t do).  And unless you know what you need, and why, you can’t judge the response.  (Furthermore, you can’t expect them to figure out your problem and goals with only partial information!)

While there was a time big analytics projects were (multi) million dollar projects, that was twenty years ago when Spend Analysis 1.0 was still hitting the market; when there were limited tools for data integration, mapping, cleansing, and enrichment; and when there weren’t a lot of statistics on average savings opportunities across internal and external spend categories. Now we have mature Spend Analysis 3.0 technologies (some taking steps towards spend analysis 4.0 technologies); advanced technologies for automatic data integration, mapping, cleansing, and even enrichment; deep databases on projects and results by vertical and industry size; extensive libraries for out-of-the-box analytics across categories and potential opportunities; and a whole toolkit for spend analysis that didn’t exist two decades ago. This new toolkit, built by best of breed vendors used, and sometimes [co-]owned by these best of breed niche consultancies (that don’t try to do everything, and definitely don’t pretend they can), allows modern spend analysis projects to be done ten times as efficiently and effectively, in the hands of a master — a master that isn’t necessarily on your project if you hire a Big X or Mid-Sized Consultancy without doing your homework, vetting the proposal, and vetting the people. [See when should you be using Big X.]

In contrast, a dedicated niche consultancy should have all these tools, and only have masters on the project who do these projects day in and day out. Compared to the bigger consultancies who don’t specialize in these projects, which will have a team of juniors using the manual playbook from the early 2000s, and one lieutenant to guide them. That’s often why sometimes their project bids are five times as much — and why you should be inviting multiple niche best-of-breed consultancies to bid on your project as well as multiple Big X consultancies (including those that are truly focusing on analytics and AI, and you can identify some of these by their recent acquisitions in the area) and be focusing in just as much on the six figure bids for the one that provides the best value, not just the seven figure Big X bids.  (And, FYI, if you invite enough Big X, you might find some come in at six figures and not seven because they have acquired the newer tech, took the time to understand your request, and figured out how they could get you the same value for less cost, leaving you funds for the follow on project where you should consider the Big X!)

(This is also the case for implementations. The Big X always have a rafter on the bench to assign to any project you give them, but there’s no guarantee any of them have ever implemented the system you chose before, or if they did, no guarantee they’ve ever connected it to the systems you need to connect to. You need specialists if you want a new system implemented as cost effectively as possible, especially if its a narrow focused specialist application and not a big enterprise application the Big X always implements. At the end of the day, even if you’re paying those specialists 500 or more an hour because getting a system up in 2 months at 40K is considerably better than a small team of juniors taking 4 months at 200 an hour and a total cost of 80K.  But again, mileage will vary — if the solution you select is a Big X partner, then the Big X will be best.  If it’s a solution they never heard of, you will need to evaluate multiple bids from multiple parties. )

Remember, where any group of vendors on the same page are concerned, All of us is as dumb as One of us!

Don’t fall for the Collectivism MindF6ck! that if multiple parties agree on something, that’s the right answer!  the doctor does NOT want to do say it again, but since a month still is not going by where he’s hearing about niche consultancies being thrown out for “being too cheap” or “obviously not understanding the problem” (which means the enterprise throwing them out is too uninformed and not recognizing that the Big X bids could just as likely the outliers because they aren’t inviting enough expert consultancies to the table), apparently he has to keep writing (and screaming) this truth. (the doctor isn’t saying that you can’t get a million dollars of value from some of these consultancies, just that you won’t by giving them a project they are not suited for;  again, see when should you use big X to identify when that million dollar project will generate a five million ROI — it’s people doing these projects at the end of the day, and where are those people?)

Remember, most of these firms got big in management, or accounting and tax, or marketing and sales consulting, not technology consulting. The only reason these big consultancies started offering these services is because of the amount of money flowing into technology, money which they want, but while the best of the best of the best in more traditional accounting, management, and marketing fields flocked to them, the best of the best in technology flocked to startups and c00l big tech firms  Now, some of these firms double downed, went and recruited those people, built small teams, learned, bought tech companies to expand the team, and now have great offerings in a number of areas.  But we have tens of thousands of tech companies for a reason, not everyone can build every type of technology, and not everyone can be an expert in every type of technology.  So while they will have expertise in some areas, they just can’t have expertise in all areas.  No one can.  Find the best provider for you.  Sometimes it will be Big X.  Sometimes Mid-Market.  Sometimes Niche.  It all depends on your problem at hand.)

And yes, sometimes the niche vendor will be wrong and woefully undersize the project or your needs.  But as per the above, if you don’t do give them a chance, and deep dive into their bid, how will you know?

 

Did you ever try eating a mitten? the doctor bets some of those clients did! (He feels you’re not all there if you think glorified reporting projects should still cost One Million Dollars by default and might actually try to eat your mittens! [Joking, but you get the point.]  Deep analytics projects that require the most advanced tech, especially AI tech, will cost a lot, but standard spend analysis, sales analysis, etc. where we have been iterating and improving on the technology for two decades should not.)