As the following image from the AbleBrains blog indicates, at every single step:

Because if you don’t, yours will be the company that sees its supply chain get a lot leaner — fast. Consumer confidence may be rising, but discretionary spending — with the rising cost of food, clothing, and fuel — is falling. It’s not a good time to be in an optional CPG category — so you better make sure everything that you do is about the customer.