Like Analyst Firm 2*2s, Random Logo Maps are NOT Appropriate for Tech Selection!

In our last article, we explained why the doctor created the The Sourcing Innovation Source-to-Pay+ Mega Map, even though he despises logo maps. It was literally the only way he could expose how every one of logo maps released to date was completely useless (and some to the point that they were harmful, but that’s another rant for a later time).

In a nutshell, all of these maps had the following problems, which were correctable (and corrected in the Sourcing Innovation Mega-Map):

  • vendors / solutions no longer existed as of release date
  • categories were meaningless and not actual solution modules
  • vendor logos were not clickable or even footnoted (so you had no clue what that ruin actually represented — a new age vendor or a demonic symbol from a long lost hieroglyphic or symbolic language)

As well as the following problems, which still exist in the Sourcing Innovation Mega-Map (SIMM) because some of them are just not (fully) addressable:

  • nowhere near complete (the further you get away from the Source-to-Pay core, the less complete the SIMM likely is
  • no indication that the landscape changes DAILY (vendors come, get acquired/merge, go out of business, add new capabilities and modules, drop existing modules, etc.)
  • the vendors aren’t always comparable even at a functionality baseline
  • not all vendors with a comparable solution are relevant to the same (type of) company

We ended our last article noting that the right vendor for you was dependent not just on the module(s) you needed to address the process gaps the transformation consultants defined, but the industry/vertical you are in, the size of your organization, the cross-organization user base you need to support, and their technical intelligence (TQ).

The logo maps don’t capture that. (But, to be fair, the vast majority of the analyst market maps don’t either.)

But more importantly, they don’t always (accurately) capture what solution(s) a vendor accurately captures. The reason for this is that, to be completely accurate, the creator would have to be fully aware of, and have seen, the current full end-to-end solution as of the day the map was released and then accurately map the providers’ solutions to each of their logo map categories.

the doctor has likely reviewed more Source-to-Pay solutions over the past 19 years as an analyst than almost any other analyst except for Mickey North Rizza (15 years at AMR / Gartner / IDC), Duncan Jones (who was Forrester Vice President and Principal S2P analyst for 16 years straight), and Pierre Mitchell (25 years at AMR / Hackett / Spend Matters). (Just about every other technology analyst still active in our space has only been a full time market analyst for a decade or less.) Even though he has reviewed, in depth, over 500 hundred solutions (and written about 350+ in detail on Sourcing Innovation and Spend Matters [but good luck finding at least 1/3 of the Spend Matters coverage since, as previously mentioned, the site refresh dropped co-authors on many articles, many of his articles were co-authored, and he was always second billing], he hasn’t even seen half the solutions on the map in depth (but still believes the ratio of in-depth vendor knowledge that went into this map is still greater than every other logo map produced). As a result, his classifications, like any other analyst, are based on, in order:

  • in depth demos, diligence or evaluation projects
  • detailed vendor communications (beyond just what’s on the website)
  • website / third party summaries (looking at the functionality where possible, not just the language)

Which means that, if the website/materials were out of date when reviewed (and it’s been a few years since the last review), the classification could now be highly inaccurate. The eProcurement vendor could have shifted mostly to I2P/AP. The supplier management vendor found a niche in risk management or category sourcing and dropped most SXM capabilities. The contract management solution, interchangeable with forty others, didn’t get traction and was dropped. And so on.

So if your mileage varies in this map, put together by someone who has consistently been at least a part time (if not full time) analyst since Sourcing Innovation was started in 2006, imagine how much it will vary in a map put together by a former consultant, who might have only seen the same ten solutions he was always implementing in depth, or a former product manager who doesn’t have a solid technical background and can’t accurately judge the true capabilities and potential of the solution he’s looking at. (the doctor has an earned PhD in computer science and has been a software architect / research scientist / CTO, compared to the average analyst who, in the early days, came from an operations / logistics / management background if you were lucky and a journalism,
English, or history background [because they could actually write] if you weren’t.)

In other words, no matter how cool these (logo) maps look, at best they will be mostly useless (if they give you clickable logos so you can begin your own research effort), or completely useless otherwise.

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It’s a Wild Wild West, and (Gen-) AI won’t tame it!

In this linked post, Jon the Revelator shares his thoughts about “supply chain orchestration”, which is, in his words, the latest incarnation of “agent-based modelling within a dynamic Metaprise” (probably because no one understood what a Metaprise was, no one in their right mind would want to live in a Metaverse, and orchestration just sounds cool). After all, the technical definition of “a synchronized [versus sequential] architecture (private hub) that simultaneously links or incorporates the unique operating attributes of all transactional stakeholders on a real-world, real-time basis” is pretty close to what orchestration does, which today is supposed to link all the systems the organization uses to capture the unique operating attributes of the different transactional stakeholders.

Jon also notes that stakeholder input is required to lay a solid foundation, and that orchestration cannot forget the people aspect, as people are responsible for Procurement. This is where most systems fail today. They don’t focus on usability, stakeholder connectivity, or end user enablement. The process is important, as is automation capability, but it’s not about AI (and definitely not Gen-AI which is just Artificial Idiocy), but Augmented Intelligence where the system automates the tactical and not only allows the user to focus on the strategic, but provides enhanced intelligence to enable strategic analysis. Machines are great at the repeated error-free calculations required for thunking, but they are definitely not great at strategic thinking.

As a result, while software can be a tool to tame the wild west of Procurement, it will only be if it is the right software tool in the hands of an old Pro who knows when to grab the reins and when to grab the Colt 1860. And only an old pro will understand what to look for in a reliable tool, because, unlike the new generations, we don’t fall for “the new hotness”. (Check the comments.)

the doctor dislikes logo maps! So why did he create one?

To demonstrate how, to date, they have all been completely useless, with some to the point of being actually harmful, but now that the gauntlet has been cast, he expects the next version of at least one of these maps to only be mostly useless (and maybe even only moderately useless) and mostly harmless. It’s the same reason he developed the initial versions of Solution Map*, because he found all of the big analyst firm maps mostly useless, and completely useless for tech selection.

(On the tech map front, how can you compare the technical capabilities of a solution where the axis are each on subjective classifications such as “strength and “strategy” or “execution” and “vision”, and, furthermore, where each of these nebulous concepts is made up of half a dozen subjective ratings meshed into one. While not perfect, at least Solution Map gave you an apples-to-apples pure objective technology rating (as each question had a defined rating scale based on technical maturity) against an unbiased pure customer opinion. So you at least knew whether or not

  1. the vendor actually offers a readily available solution of that type
  2. how it compares to the market average of vendors with actual available solutions of that type)

Thus, if you insisted on using logo maps, he at least wanted to make sure there was at least some redeeming qualities.  However, as he has already stated, his map is mostly useless and while a few flaws were corrected on release, some are inherently not addressable.  The problem with these maps in general is that, in addition to all the weaknesses the doctor addressed in his release post, namely:

  • Some vendors/solutions no longer existed as of release date (which was addressed)
  • Many of the categories are meaningless and not actual solution modules (which he corrected, but this means the fit varies across vendors in a category)
  • Vendor logos were not clickable, and not even footnoted when all you got was some strange symbol that looks like it should be carved on a 3000 year old ruin (which is the primary improvement, all logos are clickable and take you to the vendor site as of the release date).

4. They are nowhere near complete.
Most of these maps are in the 100 to 150 logo range. As the doctor has clearly demonstrated that’s only 1/7 to 1/10 of the number of vendors in the core space. Furthermore, even though the doctor does a full database update at least annually, he will guarantee that not even his map is close to complete. While he’d wager he has 90% of the vendors actively selling in North America and Western Europe in the core Source-to-Pay buckets, that percentage goes down as you venture out into the periphery. Plus, in some areas, like ESG/Carbon, he tracks only those focussed on carbon/scope 3 accounting with supplier management / sourcing integration capability, and ignores the remaining ESG/Sustainability/Climate vendors, of which there is likely 10 times as many right now (although we’ll see a lot get swallowed up or die off as the space matures). Most of the supply chain risk vendors are missing unless they offer core supplier management capabilities, or integrate with supplier management modules, as well. And so on.

5. The landscape changes daily.
the doctor did a full database review last year when he did his 39 steps … err … 39 clues … err … 39 part Source-to-Pay+ series, and since then, over half a dozen vendors/offerings are completely gone and over a dozen acquired and swallowed into larger vendors. One, acquired in 2022 that was still offered as a standalone solution late March disappeared by the final link checks that began on April 13. So, while these maps are distributed by their creators for months, and sometimes a year, they are only valid as of the last date where the creator actually re-verified every single vendor.

6. The vendors are only comparable at the baseline, IF they are comparable at all.
If no two (2) vendors are created equal, imagine how different twenty (20) are, or one hundred (100)! If you refer back to our previously referenced 39 part Source-to-Pay+ series,

  • sourcing vendors break down into RFX, Auction, optimization and may/not contain (best-practice) templates or category expertise
  • contract management generally breaks down into negotiation support, (post-signing) lifecycle (execution) management and tracking, and analytics
  • spend analysis is similar, but differs on DIY vs. services led, load/classification support vs. self load/(re)class, out of the box report templates, autonomous analysis and opportunity identification, etc.
  • supplier management was broken down into the 10-segment CORNED QUIP mash, which expressly excluded DEI, because most application thereof is definitely NOT equitable (as the biggest promoters clearly never looked up what the words actually mean in a dictionary)
  • eProcurement, while it revolves around a PO (and, hopefully, a no PO, no pay policy), may or may not have punchout/internal/managed catalog support, may or may not support receiving, may or may not support price tiers and discounts, etc.
  • I2P, while it revolves around the invoice, it may or may not support anything beyond internal PO flip or XML, may or may not support m-way match, may or may not integrate with a payment system, etc.
  • and the same variation exists across every other category

This is assuming that the creator actually understood what every vendor offered and classified according to what the vendor’s product actually did vs. what language the vendor chose to use to describe their product.

7. Even all the vendors with comparable solutions are NOT relevant for you.

When you are considering a vendor, at the very least you have to consider

  • the verticals/industries their solution was designed on, and designed for
  • the organizational size they were developed for

and a host of other considerations based on your industry, your organizational size, and the hole you are trying to fill.

This is why so many Source-to-Pay+ selection projects end up not (fully) delivering and why most big consultancies just keep recommending the same-old same-old five (5) (big) vendors regardless of what your needs are, because they don’t know any different and at least those vendors will be around tomorrow. And this leads into a bigger discussion of why these logo maps, like most analyst maps, are NOT appropriate for transformation projects. Which we’ll take up in our next article / rant.

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* and the doctor would like to make it very clear he had NOTHING to do with the current interface and presentation of Solution Map; it’s likely many of the questions are still his, but to be valuable, SolutionMap has to be properly scored and the ratings properly compared and applied relative to a number of factors not explicitly captured in the map

The Sourcing Innovation Source-to-Pay+ Mega Map!

Now slightly less useless than every other logo map that clogs your feeds!

1. Every vendor verified to still be operating as of 4 days ago!
Compare that to the maps that often have vendors / solutions that haven’t been in business / operating as a standalone entity in months on the day of release! (Or “best-of” lists that sometimes have vendors that haven’t existed in 4 years! the doctor has seen both — this year!)

2. Every vendor logo is clickable!
the doctor doesn’t know about you, but he finds it incredibly useless when all you get is a strange symbol with no explanation or a font so small that you would need an electron microscope to read it. So, to fix that, every logo is clickable so you can go to the site and at least figure out who the vendor is.

3. Every vendor is mapped to the closest standard category/categories!
Furthermore, every category has the standard definitions used by Sourcing Innovation and Spend Matters!
the doctor can’t make sense of random categories like “specialists” or “collaborative” or “innovative“, despises when maps follow this new age analyst/consultancy award trend and give you labels you just can’t use, and gets red in the face when two very distinct categories (like e-Sourcing and Marketplaces or Expenses and AP are merged into one). Now, the doctor will also readily admit that this means that not all vendors in a category are necessarily comparable on an apples-to-apples basis, but that was never the case anyway as most solutions in a category break down into subcategories and, for example, in Supplier Management (SXM) alone, you have a CORNED QUIP mash of solutions that could be focused on just a small subset of the (at least) ten different (primary) capabilities. (See the link on the sidebar that takes you to a post that indexes 90+ Supplier Management vendors across 10 key capabilities.)

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You Need a Plan to Mitigate Supply Chain Risks. But You Also Need a Platform.

A recent article over on Supply & Demand Chain Executive on Navigating a Supply Chain Management Toolkit noted that with a plan in place, organizations can quickly respond to any changes and help mitigate any supply chain risks.

Which is true, but how much of the risk they can mitigate is the question.

The article, which is very good and definitely worth reading (so check out the link), noted that problems arose as a result of COVID and disruptions since because many organizations use just-in-time inventory management (which we’ve already noted should have ended by now along with seasonality). The article also noted that the problems were often exacerbated by the fact that order processes were often not documented effectively and, in general, most organizations don’t spend the time and resources to really manage their supply chain. All of this is correct, as is the observation that these challenges can be alleviated with wholly embracing the tried-and-true methods for effective supply chain management because effective processes, measurements and accountability are … key to a supply chain that works for an organization.

But, on their own, not the key. Today, you also need a platform that enables the organization to:

  • quickly detect a risk event has occurred
  • quickly analyze the impact
  • quickly initiate any pre-defined mitigation plan
  • quickly implement new decisions and processes where the mitigation plan isn’t sufficient and doesn’t exist
  • monitor the impact of the risk event and the response in near real time

Otherwise, your process could be too slow, your measurements inaccessible and/or unrecorded, and your accountability (under audit) non existent.

For example, the article indicates you should start by getting a better grip on inventory management (which is correct, no product, no business for most companies), and that involves a self-assessment, forecast accuracy review, and inventory segmentation. All correct. But that doesn’t help you when all of a sudden there’s a fire in the factory, a strike at the port, or a strait/border closing. What do you do then?

It also tells you that you should focus on better supplier relations, which is also extremely important, and focus on vetting suppliers before you onboard them and then measuring them and computing the total cost of ownership of keeping them, which is also very important as suppliers should improve over time and costs should not inch up faster than inflation. It also mentions the importance of proper strategic sourcing (matrices) to get the right products from the right suppliers. Another definite. But fails to tell you what you do when all of a sudden a key supplier can’t deliver or becomes unavailable.

The answer here is you use all of your good relationships and data to immediately identify the next best supplier. If you were splitting award, you try to shift to the other supplier (if they can handle the volume — if you were doing an 80/20 split and the 80% supplier suddenly became unavailable indefinitely, the 20% might not be able to support you, or at least not for very long, and you will have to add a new supplier to the mix. If you were doing proper sourcing, and proper supplier vetting before including them in an event, then you already have potential suppliers — the runners up from your last event. A good platform will let you immediately identify them and immediately start another sourcing event to onboard a new supplier as fast as possible.

If you have a good logistics (sourcing) platform, and your primary carrier / route becomes unavailable, you may be able to identify another carrier / route that will get you the products on time, or at least be able to accelerate an order from a secondary source of supply while you wait for the first source through a lengthier route.

The point is, while you need great processes, measurements (to indicate if something is taking too long, such as an order acknowledgement or a delivery, which can be a sign of a potential risk event materializing), and accountability (to show you made efforts to detect and mitigate risks in a reasonable time frame), you can’t measure, execute processes, or provide unquestionable audit trails of accountability without a proper platform. Never forget that. (And for help, you can see our Source-to-Pay series which helps you to identify where to start with your acquisitions and what vendors you might need to look at.)

And again, remember to read the article on Navigating a Supply Chain Management Toolkit as it will help you understand the basic processes you need to put in place.