Firms that Rely on Logo Maps and Analyst 2*2s for Tech Selection are NOT Appropriate for Tech Selection!
In our last article, where we described in detail the many, many reasons why logo maps (including the Sourcing Innovation Mega Map on Source to Pay+ with 666 Unique Clickable Vendor Logos which were verified to be valid as of 2024 April 13), we not only reiterated how these maps are mostly useless but explained […]