And now, the damnation you’ve all been waiting for. The one that even tops damnation 100, bloggers, like the doctor.
Have you figured it out yet?
It’s obvious, isn’t it?
The last damnation is … is …
You stuck with it.
You believe you can make a difference.
You continue to stick with it, day in and day out, while everyone else tries their best to discourage you, circumvent you, and utterly make your life more of a living hell than it already is.
You continue to fight the underdog fight when the entire C-Suite is in the other corner.
In other words, while we didn’t start the fire, as it was always burning since the world’s been turning (as the world’s second, or is it third, oldest profession), our continued effort to fight the fire feeds the flame of damnation.
In our continued attempt to make the business world a better place, we clash with all of the departments, feel pressure from all of the authorities and influencers, and feel the constant consumer wrath as we struggle with infrastructure, regulations, and society as a whole. We get caught up in the geopolitical environment, get crushed under the weight of the economy, get reigned in by the environment, get boxed in by our providers, and, finally are constantly hindered by the technological limitations we are forced to live with.
Damnation is not self-perpetuating, but it gets reinforced every time we acknowledge it and fight against it.
But all is not lost. We might still be losing the battle, but if we are strategic in all of our actions, someday, we might just win the war.